On January 17th, 2024, Elevar announced that it's joining forces with Buxton (read more on announcement here).
In the coming weeks we will be sharing more about the product enhancements rolling out.
In the meantime, here are a few FAQs:
Q: Will my Elevar tracking change?
A: No. You will still receive the best conversion tracking available in the Shopify ecosystem!
Q: Is my plan changing?
A: No, there is no change in your plan rolling out with this announcement.
Q: Is the Elevar team changing?
A: No! Your Elevar team is not going anywhere. Elevar and Buxton teams will continue to operate independently while collaborating on product enhancements.
Q: How does Buxton fit with Elevar?
A: Buxton is what we call the "Elevar for offline + retail data". Think purchase intent data, behavioral data, psychographic data, movement patterns, and much more.
Buxton is a global leader in retail analytics with an impressive 30-year legacy of empowering retailers with insights into customer behavior and location intelligence solutions.
Learn more about how Buxton utilizes demographic, psychographic, and purchasing behavior data to optimize retail operations.
Q: Are there any similarities between Elevar and Buxton?
A: Both Elevar and Buxton have customer behavioral and journey analytics at the center of their products.
Q: Why is this acquisition happening?
A: This acquisition allows us to be one step closer to fulfilling the vision of helping brands strengthen their online and offline relationship with their customers through the power of analytics.
Elevar's eCommerce expertise and solutions complement Buxton's current product suite and unlock opportunities for future solution development.
Q: Are there Elevar clients currently using Buxton?
A: Yes, some retailers use both platforms already.
Q: How will this benefit existing Elevar clients?
A: Elevar + Buxton coming together creates an omnichannel powerhouse.
This collaboration empowers you to curate exceptional customer journeys and execute authentic, personalized 1:1 marketing strategies.
Q: When will these new product enhancements be available for me?
A: If you're interested in participating in our early pilot program please contact [email protected] with subject line "Pilot Program" and Brad (our Founder) will reach out.
Updated about 1 month ago