Overview:

The world of server-side tracking will continue to evolve:

• More cookie restrictions go into place.
• Client-side tracking accuracy continues to decline leaving marketers looking for answers.
• Compliance requirements grow.
• Consent management integrations adapting to server-side tracking environments.
• Marketing platforms offering new API integrations that don't exist today (think "Conversion API" for __).

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Learn More:

If you are still exploring server-side tracking then you might want to read this guide to learn more about server side tracking.

Getting Started

Accessing My Tracking:

• Begin on your Elevar hompage and use the left-hand menu to click on the "My Tracking" tab.
• You will be presented with a welcome screen and steps to set up your integrations.
  • (See Figure 1)

My Tracking Dashboard:

• Here, you handle all of the configuration of your source (e.g. orders via Shopify webhooks) and destinations (e.g. Facebook Conversion API) directly in your My Tracking dashboard
  • (See Figure 2)

Figure 2

Destination Settings:

• We provide all of the advanced configurations you need to ensure you have at least a 95% accuracy in your server-side destinations (plus we monitor and tell you if tracking ever drops below 95%).
  • (See Figure 3)

Figure 3