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Getting Started with Elevar
Overview
Getting Started with Elevar
Getting the Most Value With Elevar
Sources
Installation
How to Set Up Elevar
How to Install the Elevar App in your Shopify Store
How to Enable the Elevar App Theme Embed
Troubleshooting
Google Authentication Issues
Elevar In-App Connections To Google Issues
Upgrade
Shopify Source Upgrade Guide
Shopify Source Upgrade Guide for Users with Customizations
How to Remove Legacy Elevar Code
How to Make New vs Returning User Data Available
FAQ
Buxton + Elevar Change - Where Can I Learn More?
International Tracking FAQs
How to Remove Previous Tracking
Using Google Tag Manager (GTM) with Shopify's Web Pixel
How To Find My myshopify.com Domain?
Can Elevar Help Improve My Site Speed?
What are the Pros and Cons of Using a Native App vs GTM for Tracking?
Can I Restore My Destination Settings?
What Are the Benefits of Joining Elevar?
Billing
Subscription and Billing
How to Update Billing Information
How To Download Invoice Receipt PDFs
How To Remove Elevar from Website and Cancel Account
FAQ
Account Access and Dashboard
Account Access
How to Reset My Elevar Password
How to Update My Elevar Account Information
Company Settings
How to Manage Company Settings
How to Manage Team Members
How to Add Websites to Your Company
Website Settings
Elevar Website History
How to Configure Data Connections
Reports
Real-Time Activity Report
Attribution Feed
Server-Side Tracking
Overview
What is Server-Side Tracking?
Getting Started with Server-Side Tracking in Elevar
Destinations
Technical Details on Elevar's Server-Side Tracking
Server-Side Tracking 'Gotchas'
Installation
How to Accept Elevar's Shopify Access Request
How to Add and Remove Destinations
Web Container Setup
Customizations
How to Customize the Purchase Value Sent via Server-Side
How to Pass Your Own User Identifier
How to Block Orders from Being Sent
How to Set Up Action-Based Checkout Funnel Events
FAQ
Status Page: Elevar Incident Tracking
How Does Elevar Server-Side GA4 Attribution Work?
How to Generate a New Elevar Access Token
How to View Consent Values Passed for Server-Side Events
Why Are Web Tags Paused After Setting Up A Destination?
What Cookies does Elevar Place on Merchant Websites?
Session Enrichment
Overview
Understanding Session Enrichment
Understanding the dl_subscribe Event
Customizations
How to Set Up Consent Mode in Session Enrichment
How to Turn Session Enrichment Off
How to Delete Shopper Data from Session Enrichment
Data Sources
Overview
Implementation
How to Implement the Shopify Source
Implementing the Non-Shopify Subdomain Source
Shopify Markets
Implementation
What is Shopify Markets?
How to Implement Shopify Markets on a New Shopify Source
How to Implement Shopify Markets on an Existing Shopify Source
How to Implement Shopify Markets in a Live Destination
Troubleshooting
How to Approve Permissions for Shopify Markets
How to Disable Shopify Markets
FAQ
Update
How to Grant Elevar Customer Data Access from Shopify
Customizations
How to Track Checkout Events with checkout.liquid with the Shopify Source
FAQ
What are my Options for Tracking New vs Returning Purchasers in Shopify?
How to Ensure your Elevar Tracking Carries Over to your New Shopify Theme
How to Add <noscript> Tag
Pre-Built Tags
Installation
How To Use Pre-Built GTM Tag Containers
FAQ
How to Remove Universal Analytics from Google Tag Manager
Event Builder
Overview
How to Use Elevar's GTM Event Builder
Learn How The "Whats Tagged" Feature Works in Chrome Extension
Data Layer
Overview
All Event Triggers and Data Layer Variables
Elevar Tracking Events
Installation
Google Tag Manager (GTM)
How to Grant Elevar Access to Google Tag Manager
How to Create a Google Tag Manager (GTM) Web Container
How to Locate Google Tag Manager Container ID
How to Test Tracking for Server-Side and GTM Web Containers
How to Remove your Pre-Existing GTM Code
How to Remove Elevar Conversion Tracking App from Theme
How to QA Shopify Store with GTM Container In Preview Mode
What is the Google Tag Manager Container Quality Warning?
How to Track Post Purchase Upsells
How to Track When Using Third Party Checkouts
How To Setup Tracking And Maintain Attribution When Using A Landing Page on a Subdomain
Features
Full Feature Overview for Data Layer Version 2.0
Email Sign Up Tracking
How to Manage Subscription vs One-Time Purchases
How to Set Up Save Order Notes
Troubleshooting
The GTM Tag is Not Firing on Page
Client-Side Purchase Event is Not Working
add_to_cart Sending Duplicate Data
Rebuy, Slide Cart, and Other Non-Responsive Cart Issues
Cookie Expiry in WebKit/Safari Browsers
The Impact of Safari 16.4 on Your Tracking
PDP Variant Redirect Stripping Query Parameters Fix
Which Script Set That Cookie?
Diagnosing and Fixing Errors After Installation
Update
How to Prepare Your Elevar Integration Prior to Upgrading to Shopify's Checkout Extensibility
Customizations
How to Grant Elevar Access to Customer Events
Customizing Elevar's Data Layer
How to Upgrade Data Layer Customizations to be Compatible with Custom Pixel
FAQ
FAQ
Shopify's Checkout Extensibility
Shopify's Thank You/Order Status Page and Checkout Extensibility FAQ
Elevar Pixel Via the Customer Event Section
My Post-Purchase Upsell Tags Won't Fire in Shopify Checkout
How To Find Query Parameter for Site Search Variable
How to Build UTM Parameters for your Ad URLs
Consent and Privacy
Overview
Consent Mode
Installation
Enable Shopify Source and Configure Pre-Built Tag
Assign Consent Requirements for Client-Side Tags
Customize Server-Side Destinations
Compatible Consent Providers
Customizations
How to Use Pandectes Consent Management with Elevar's Google Consent Mode Integration
Update Pandectes for Consent Mode V2
How to Use OneTrust Consent Management with Elevar's Google Consent Mode Integration
Updating OneTrust for Consent Mode V2
How to Set Up Consentmo Consent Mode with Elevar's Google Consent Mode Integration
Updating Consentmo for consent mode v2
Updating Consentmo For Shopify Custom Pixel
How to Set Up CookieBot Consent Mode with Elevar's Google Consent Mode Integration
Updating Cookiebot for Consent Mode V2
How to Use PieEye Google Consent Mode Integration with Elevar Tag Management
PieEye Consent Mode Integration
Verify Using Google Tag Assistant
Verify Elevar Tags Firing Using Google Tag Assistant
Verify Whether Cookies Have Been Set Within Your Site
How to Use Usercentrics Consent Management with Elevar's Google Consent Mode Integration via Google Tag Manager Template
Create and Configure the Usercentrics Tag in Google Tag Manager
Troubleshooting
Missing Consent Values Warning
Update
Consent Mode v2 - March 2024 Updates
FAQ
Will My Consent Banner Work With Elevar?
How to Setup Customer Privacy Settings in Shopify Custom Pixel
Monitoring
Overview
Elevar's Channel Accuracy Report
How Channel Accuracy Report and Email Alerts Work
Server Events Log
Implementation
Verify Tag Monitoring Setup
Troubleshooting
How To Fix Currency Code Warning from Monitoring Alerts
How To Manage Monitoring Alerts and Notifications
FAQ
Web Tag Monitoring Sunset on June 19th, 2023
Why Doesn't Channel Accuracy Equal 100%
Headless Implementation Guide
Headless Implementation Overview
Using Elevar's Server with a Headless Website
Installation
Installation Process of Elevar Scripts
Implementing the Data Layer
Validating Data Layer Events
How to Pass Your Own User Identifier
How to Pass Market Identifier (Market ID)
Optional
Setting a Proxy Path to Bypass Ad Blockers
Transforming Data Layer Events
FAQ
Headless Implementation FAQ
Validating Your Data Layer: Errors, Warnings, and Info Codes
Non-Shopify Onboarding Guide
Non-Shopify Onboarding Overview
Installation
Installation Process of Elevar Scripts
Implementing the Data Layer
Implementing the Checkout Funnel Events Data Layer
Validating Data Layer Events
Optional
Setting a Proxy Path to Bypass Ad Blockers
Transforming Data Layer Events
How to Find Main Overarching Domain
Integrations
All Integrations
Amped
AppLovin
How to Locate your AppLovin API Key
Attentive
Installation
How to Set Up Attentive as a Server Side Destination
How to Remove Previous Attentive Tracking
How To Calculate Increase in Add to Cart Events from Attentive Server Side Tracking
How to Calculate Additional Revenue from Attentive Server Side Tracking
Elevar Events and Properties Sent to Attentive
FAQ
Can I Show the Cart Contents in Attentive Abandonment Emails?
Audiohook
Installation
How to Set Up Audiohook Pixel/Web Tracking via Google Tag Manager
How to Locate Audiohook Pixel ID
AWIN
Installation
How to Set Up Awin as a Server Side Destination
How to Set Up Awin Web Tracking with Google Tag Manager
How to Locate Awin Merchant ID and Campaign Source
How to Disable Awin App Tracking in Shopify
Carthook
CJ Affiliate
Installation
How to Set Up Commission Junction (CJ) Affiliate as a Server Side Destination
How to Set Up Commission Junction (CJ) Affiliate Web Tracking via Google Tag Manager
FAQ
How to Find CJ Affiliate Enterprise ID and Action Tracker ID
How to Remove Previous CJ Affiliate Tracking
ClickFunnels
Cookiebot
Cookiebot Consent Mode
How to Set Up Cookiebot Consent Mode with Elevar's Google Consent Mode Integration
Updating Cookiebot for Consent Mode V2
How to Find Cookiebot Domain Group ID (CBID)
Convertflow
Daasity
Fairing
Installation
Installing Fairing With Elevar's Custom Shopify Pixel Checkout Tracking
FAQ
How To Use Fairing To Get Insights Into Direct Traffic?
Facebook (Meta)
Installation
How to Set Up Facebook (Meta) as a Server Side Destination
How to Locate your Facebook Dataset ID
How to Configure Facebook pixel and conversion API for CCPA Compliance on Shopify
How To Create Facebook Conversion API Token
What Facebook CAPI Events and User Parameters Are Used In Server-Side Tracking?
How to Verify Custom Events in Facebook Events Manager
How to Enable New and Returning Customer Purchase Events
How To Disable Facebook Pixel in Shopify
How to Setup an Offline Conversion API for Facebook (Meta)
Elevar Events and Properties Sent to Facebook (Meta)
Account Access
How to Grant Elevar Access to a Facebook Business Manager
How to Assign Elevar Permissions to your Facebook Business Manager Account Catalogs
How to Assign Elevar Permissions to Facebook Ads Account
Troubleshooting
How To Block Spam Events From Your Facebook Pixel
How to Troubleshoot Facebook Pixel Tracking
How To Disable Microdata Auto Event on Facebook Pixel
How To Test Facebook Conversion API Integration for Shopify Stores
How To Generate New Facebook CAPI Token and Update Settings
Help! Shopify Is Still Loading My Facebook Pixel Even Though I've Removed It From The Native App
FAQ
How to Participate in Facebook's (Meta) Channel Lift Study
How to Analyze Before/After Results of Facebook
Why Is Facebook Under or Over-Reporting Revenue in Ads Manager?
Why Do I See a Warning Message in the Meta Pixel Helper?
What Are "Potentially Violating Personal Data Sent to Facebook" Errors?
Why Do I Have a Low Facebook Click ID (fbc)?
Can I Run The Native Shopify Facebook (Meta) Pixel with Elevar Facebook (Meta) Pixel in Parallel?
What Custom Parameter Data Is Included In Facebook Purchase Tags?
How to Compare Before and After Event Match Quality Score in Facebook
What is Event Match Quality Score in Facebook?
Currency Mismatch Warning in Facebook Conversion API (CAPI)
How to Get Custom PurchaseNewCustomer and PurchaseExistingCustomer Events to Appear Among Columns in Facebook Ads Manager
Fermà t
Installation
How to Set Up Fermà t
FLOW
Global-E
Google Ads
Google Ads
How to Set Up Google Ads as a Server Side Destination
How to Set Up Google Ads Pixel/Web Tracking via Google Tag Manager
How to Set Up Google Ads Remarketing and Conversion Tags via Google Tag Manager
How to Accept Elevar's Google Ads Access Request
How to Locate Google Ads Account ID
How to Send All Purchase Conversions to Google Ads
How To Setup Google Ads Enhanced Conversions Tracking
How to Find Google Ads ctId value?
Setup Conversion Tracking in Google Ads
How To Find Your Google Ads Conversion ID
How to Setup Enhanced Conversions for Leads for Google Ads
Elevar Events and Properties Sent to Google Ads
Google Merchant Center
How to Locate Google Merchant Center ID
How to Change Product IDs from SKU to Shopify IDs to Match Merchant Center Products
Troubleshooting
How to Create Google Ads Non-Purchase Conversion
How to Add Product-Level Sales Data to Google Ads Conversion Tag
How to Disable Google Conversion Tracking in Shopify
Google Ads Conversion Tracking Statuses
FAQ
What is "Audience Source Not Sending Required Parameter" Error in Google Ads?
Google Ads Enhanced Conversion Known Errors
Google Ads Error: 90% of tag activity is missing product ID
How to Send Dynamic Country Codes for Google Ads Remarketing Tags
How to Analyze Before and After Results for Google Ads
How to Locate Google Ads Conversion ID
Google Analytics / GA4
Installation
How to Set Up Google Analytics 4 as a Server Side Destination
How to Grant Elevar Access to Google Analytics 4
GA4 Internal Promotion Tracking
Embedding User Agent in Google Analytics 4 Reports
How Does Elevar Compare to the Native Shopify GA4 Integration
Bounce Rate in GA4
Event Data in Google Analytics 4 (GA4)
Elevar Events and Properties Sent to Google Analytics 4
Customization
How to Build an Event Scoped Source / Medium Report in GA4
How to Create a GA4 Secret
How to Send Recurring Orders to GA4 with the Attribution of the Original Order
How to Import Product Category Data into GA4
How to Send Custom Dimensions via GA4 Server-Side
How to Create an Elevar Standard Custom Event Report in GA4
How to Create a Non-Elevar Standard Report in GA4
How to QA Events Using the Event Builder and Google Tag Manager
Troubleshooting
How to Disable GA4 Shopify Integration
How to Disable Universal Analytics Shopify Integration
How to Reduce Unassigned or Direct None Traffic and Revenue Attribution in GA4
Where is "Chrome / app" Traffic Coming From?
FAQ
How to Locate Google Analytics 4 Measurement ID
What is Data Freshness and Data Processing in GA4?
Why is My GA4 Purchase Tag Paused in GTM?
How to Analyze Before and After Results for GA4
How to Compare Attribution Data in Google Analytics 4 Before and After Launch
What is the Traffic Acquisition Report in Google Analytics 4?
Using the Elevar Google Tag Manager (GTM) Event Builder and GA4 Custom Dimensions
Google Pub/Sub
Installation
How to Set Up Pub/Sub as a Server Side Destination
Pub/Sub Schema
Elevar Events and Properties Sent to Pub/Sub
Hotjar
Installation
How to Set Up HotJar Pixel/Web Tracking via Google Tag Manager
How to Locate HotJar Site ID
Impact Radius
Installation
How to Set Up Impact Radius as a Server Side Destination
How to Find Impact Radius API IDs and Auth Token
FAQ
How to Disable the Impact Radius App in Shopify
How to Disable the Impact Radius Pixel in Shopify
Intelligems
Installation
How to Set Up Intelligems Pixel/Web Tracking via Google Tag Manager
How to Blend Intelligems Data with Google Analytics 4
JustUno
Installation
How to Locate JustUno Account Number
FAQ
How to Set Up Justuno Email Submission Listener For Data Enrichment
Kameleoon
Installation
How to Set Up Kameleoon Pixel/Web Tracking via Google Tag Manager
Klaviyo
Installation
How to Set Up Klaviyo as a Server Side Destination
How to Set Up Klaviyo Pixel/Web Tracking via Google Tag Manager
How to Grant the Elevar Team Access to your Klaviyo Account
How to Create a Klaviyo Private API Key
How to Locate Klaviyo Public API Key
How to Set-up Klaviyo's Browse and Cart Abandonment Flows & Analyze Performance
How To Add Cart Contents To Klaviyo Abandoned Cart Emails
How to Disable Klaviyo Base Snippet from the Native App in Shopify
How to Include All Products in a Begin Checkout Email
Elevar Events and Properties Sent to Klaviyo
FAQ
How to Analyze Elevar’s ROI for Klaviyo Browse and Cart Abandonment Flows
How Does the dl_subscribe Event Impact Klaviyo
Boosting Klaviyo Flow Performance Alongside Other Server-Side Data Sources
LiveConnect
Installation
How to Set Up LiveConnect Pixel/Web Tracking via Google Tag Manager
How to Locate LiveConnect Pixel ID
Lucky Orange
Installation
How To Implement Lucky Orange Pixel/Web Tracking via Google Tag Manager
How To Locate Lucky Orange Site ID
Microsoft Advertising (Bing)
Installation
How to Set Up Microsoft Advertising (Bing) as a Server Side Destination
How to Set Up Microsoft Advertising via Google Tag Manager
How to Locate Microsoft (Bing) Account UET ID
How to Locate Microsoft Event Action and Category
Elevar Events and Properties Sent to Microsoft Advertising (Bing)
FAQ
How to Measure the Before and After Performance in Microsoft Ads
How to Create Conversion Goals in Microsoft Advertising (Bing)
How to Locate Conversion Goals in Microsoft Advertising (Bing)
How to Convert the Existing Microsoft Advertising URL Type Conversion to Event Type Conversion
How to Confirm Action/Category Events and UET Tags in Microsoft Advertising (Bing)
Microsoft Clarity
Installation
How To Set Up Microsoft Clarity via Google Tag Manager
How to Locate Microsoft Clarity ID
FAQ
How to Only See Certain Features and Usages in Microsoft Clarity
Mixpanel
Installation
How to Set Up Mixpanel as a Server Side Destination
How To Locate Mixpanel Token
Mixpanel Setup Links
Elevar Events and Properties Sent to Mixpanel
Mobile Apps
Ometria
Installation
How to Find your Ometria API Key
Omnisend
Installation
How to Find your Omnisend API Key
OneTrust
Installation
How To Configure CCPA for Facebook Browser Pixel and Conversion API using OneTrust
How to Maximize Data Collection with OneTrust & Consent Mode
How to Find OneTrust Data Domain Script & SRC URL
OneTrust Consent Mode
How to Set Up OneTrust Consent Mode with Elevar's Google Consent Mode Integration
Updating OneTrust for Consent Mode V2
Outbrain
Installation
How to Set Up Outbrain as a Server Side Destination
How to Set Up Outbrain Pixel/Web Tracking via Google Tag Manager
How to Locate Conversion Event Name in Outbrain
How to Locate Outbrain Pixel ID
Elevar Events and Properties Sent to Outbrain
Pandectes
How To Use Pandectes Consent Management With Elevar's Google Consent Mode Integration
Updating Pandectes for Consent Mode V2
Partnerize
Installation
How to Set Up Partnerize as a Server Side Destination
How to Find Partnerize Campaign ID
How to disable Partnerize Shopify Integration
Pebble Post
Installation
How to Set Up Pebble Post Pixel/Web Tracking via Google Tag Manager
Pepperjam (Ascend)
Installation
How to Set Up Pepperjam as a Server Side Destination
How to Locate Pepperjam (Ascend) API Key
How to Disable Pepperjam Shopify Integration
Pinterest Tag
Installation
How to Set Up Pinterest as a Server Side Destination
How to Set Up Pinterest Pixel/Web Tracking via Google Tag Manager
How to Locate Pinterest Ad Account ID
How to Locate Pinterest Tag ID
How to Locate and Generate Pinterest Access Token
How to Disable the Pinterest Pixel in Shopify
How to Grant Elevar Access to Pinterest Account
Elevar Events and Properties Sent to Pinterest
Postscript
Installation
How to Set Up Postscript as a Server Side Destination
How to Locate and Create a Postscript API Key
FAQ
How to Setup Postscript Flows
How to Calculate Additional Revenue from Postscript Server-Side Tracking
How Does Elevar Work with Postscripts?
PIWIK
Installation
How to Locate Piwik Site or App ID
How to Locate Piwik Instance Name
Rakuten
Installation
How to Set Up Rakuten as a Server Side Destination
How to Locate Rakuten Merchant ID and Sitewide Tag
How to Disable Rakuten Pixel in Shopify
Rebuy
ReCharge
Installation
How To Set Up Elevar Tracking with ReCharge Legacy Checkout
Reddit
Installation
How to Set Up Reddit as a Server Side Destination
How to Set Up Reddit Pixel/Web Tracking via Google Tag Manager
How to Locate and Generate Reddit Advertiser ID
How to Locate Reddit Advertising Account ID
FAQ
What is the "Non matching currency" Warning?
Retention
Installation
How To Install Retention.com's Scripts Using Elevar's Data Layer
How To Locate Retention Account ID
Rockerbox
Sendlane
Installation
How to Set Up Sendlane as a Server Side Destination
How to Locate Sendlane Tokens
FAQ
How to Set Up Sendlane Split Test Automations
How to Calculate Additional Revenue from Sendlane Server-Side Tracking
ShareASale
Installation
How to Set Up ShareASale Merchant API via Elevar Server-Side Destination
How to Setup ShareASale Tracking Via Google Tag Manager
How to Locate ShareASale Merchant ID
How to Find ShareASale Token and API Secret
How To Locate Your Shareasale Store ID
How to Disable Native ShareASale App Tracking in Shopify
Shopify
Smartly
Installation
How to Set Up Smartly as a Server Side Destination
How to Locate Smartly Access Tokens
Snapchat Pixel
Installation
How to Set Up Snapchat as a Server Side Destination
How to Generate Snapchat Access Token
How to Locate Snapchat Pixel ID
How to Disable Snapchat Pixel in Shopify
Spotify Ad Analytics
Installation
How to Set Up Spotify Ads Tracking via Google Tag Manager
How to Locate Spotify Ad Pixel ID
StackAdapt
Installation
How to Set Up Stack Adapt Pixel/Web Tracking via Google Tag Manager
Taboola
Installation
How to Set Up Taboola as a Server Side Destination
How to Set Up Taboola Pixel/Web Tracking via Google Tag Manager
How to Locate Taboola Pixel ID
How to Locate Conversion Event Name in Taboola
FAQ
How to Disable the Taboola Pixel in Shopify
TikTok
Installation
How to Set Up TikTok as a Server Side Destination
How to Set Up TikTok Pixel/Web Tracking via Google Tag Manager
How to Add Elevar to TikTok Business Manager
How to Create a TikTok Pixel
How to Generate a TikTok Access Token
How to Locate TikTok Pixel ID
How To Disable TikTok Pixel in Shopify
How to Verify Existing TikTok Pixel Setup Method
FAQ
How to Update TikTok Pageview Web Tag
How to Test TikTok Events API Integration for Shopify Stores
What are TikTok Timeout Notices?
What is the Mismatched 'event_id' Warning in TikTok?
Voluum
Installation
How to Set Up Voluum as a Server Side Destination
How to Locate Voluum Destination URL
How to Locate Voluum ET Value
Wunderkind
Installation
How to Set Up Wunderkind Pixel/Web Tracking via Google Tag Manager
X (Twitter)
Installation
How to Implement X (Twitter) Pixel/Web Tracking via Google Tag Manager
How to Locate X (Twitter) Universal Website Tag ID
FAQ
How to Find or Create Conversion Events For the X (Twitter) Server Side Conversion API
Yahoo Advertising
Installation
How to Set Up Yahoo Advertising Pixel/Web Tracking via Google Tag Manager
Yotpo
Installation
How to Set Up Yotpo as a Server Side Destination
How to Set Up and Create an SMS Action Flow in Yotpo
How to Set Up and Create an Email Action Flow in Yotpo
FAQ
How to Set Up Yotpo Split Test Automations
Zeenk
Installation
How to Set Up Zeenk Pixel/Web Tracking via Google Tag Manager
Zipify
Iterable
Installation
How to Create Iterable API Key
MNTN
Installation
How to Set Up MNTN Pixel via Google Tag Manager
How to Locate MNTN Pixel ID
LiveConnect
Suggest Edits
Overview
Installation
Updated 5 months ago
Table of Contents
Overview
