LiveConnect
LiveConnect Overview
Overview
Guides:
Platform Overview
Understanding Live Connect:
LiveConnect is an omnichannel customer engagement platform that enables brands to connect with shoppers in real time via web chat, social messaging (e.g., WhatsApp, Facebook Messenger) and mobile channels. It is particularly useful for retailers seeking to bridge online and in-store experiences by giving customers live access to associates or digital support across channels.
Key Features:
- Omnichannel Chat and Messaging: Connect customers via web widget, WhatsApp or Messenger for live or guided conversations.
- Catalog and Media Sharing: Provide product images, video or styling details through chat to mirror an in-store advisory experience.
- Chat Routing and Associate Matching: Direct incoming messages to the right store associate or agent based on expertise or location.
- Analytics Dashboards: Monitor conversation KPIs, channel performance and customer engagement metrics.
Use Cases
Assisted Selling Online:
Enable customers browsing your website to message or video-chat with a store associate for live recommendation and checkout support.
Unified Support Channel:
Centralize conversations across WhatsApp, Messenger, and web chat in one interface for faster response and improved customer experience.
High-Touch Product Demonstrations:
Share visuals and live guidance via chat for premium products, reducing returns and boosting conversion.
Data Capture for Loyalty and Segmentation:
Use chat interactions to capture preferences and behaviour data, then trigger follow-up campaigns (email/SMS) for retention or upselling.
Performance Optimisation:
Analyse chat metrics by channel, associate or store location to inform staffing, messaging strategies and support resource allocation.
Updated 1 day ago
