Overview

Follow this guide to learn what Boosted Events are, why they represent a shift in modern marketing measurement, and how they help brands move from high-volume tracking toward high-value optimization.

What Are Boosted Events?

Boosted Events redefine what a marketing signal can be. Instead of simply recording what already happened, Boosted Events are predictive, intelligent, and built for real-time optimization.

Traditional events capture raw interactions like page views, clicks, and purchases. Boosted Events go further by embedding forward-looking insight into the event itself, allowing marketing platforms to optimize toward outcomes that matter most, such as profit, retention, and lifetime value.

Predictive by Design:

Boosted Events are created from models that surface forward-looking signals, not just historical actions. These models identify patterns and likelihoods, such as the probability of conversion, repeat purchase, or churn, so platforms can make smarter optimization decisions before outcomes occur. Rather than waiting for lagging indicators, Boosted Events enable proactive decision-making.

Native by Format:

Boosted Events are delivered as clean, standardized events that integrate directly into marketing and analytics platforms without requiring custom tooling or complex transformations. Because they follow standard event structures, Boosted Events can be consumed natively by downstream platforms, allowing teams to activate advanced signals without rebuilding their existing tracking architecture.

Instantly Actionable:

Boosted Events are usable from day one. When machine learning is involved, brands can begin optimizing immediately using industry-level models, then gradually evolve into more tailored, business-specific outputs as their data matures. This allows teams to unlock value early while still benefiting from long-term model refinement.

Optimization-Centric:

Unlike traditional events that focus on measurement alone, Boosted Events are built explicitly for optimization.

They are designed to help platforms optimize toward:

• Profitability
• Customer retention
• Lifetime value (LTV)

Rather than simply tracking interactions or reporting outcomes, Boosted Events are engineered to influence how platforms allocate spend, prioritize audiences, and make real-time decisions.

The Shift from Volume to Value

Boosted Events reflect a broader shift happening across the digital marketing ecosystem.

Signal Quality Over Signal Volume:

Modern platforms increasingly prioritize signal quality, not quantity. High-volume, low-value events add noise and can dilute optimization models, while fewer, more meaningful signals improve performance downstream.

Boosted Events are structured to provide platforms with clear, high-intent inputs that improve learning and optimization efficiency.

Optimizing Beyond Short-Term ROAS:

There is growing demand to optimize for long-term business outcomes, including:

• Profit
• Retention
• Customer lifetime value
• Ad lifetime value

Boosted Events support this shift by aligning tracking signals with metrics that reflect sustainable growth, rather than short-term conversion volume alone.

From Reactive Targeting to Predictive Activation:

Marketers are increasingly moving away from reactive strategies, responding only after users take action, and toward predictive activation. Boosted Events help answer forward-looking questions such as:

• Who is likely to convert next?
• Who is likely to return?
• Who is at risk of churning?

By embedding predictive insight into events themselves, Boosted Events enable platforms to act earlier and more effectively.