Overview

Learn how to generate your Snapchat Access Token in order to launch your server side tracking.

How to Generate Snapchat Access Token

Access Business Settings:

• Log in to your Snapchat Ads Manager account and begin on the homepage.
• Click on the "Create Ads" button in the upper left-hand corner of the page.
• An additional drop-down menu will appear, navigate to the "Business" section of the menu and click on the "Business Dashboard" button.
  • (See Figure 1)

_Figure 1_

Locate Access API Token:

• Once in your business settings, navigate to the section of the page titled "Conversions API Tokens:.
  • Here you will find your Access API Token.
  • If you need to generate a new API Token, click on the "Generate Token" button.
    • (See Figure 2)

_Figure 2_