Learn how to generate your Snapchat Access Token in order to launch your server side tracking

Step 1: Log in to your Snapchat Ads Manager

Step 2: Navigate to Business Details

Step 3: Under Conversion API Tokens, Click Generate Token

Step 4: Copy your new Conversion API Token

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Does Snapchat's interface look different than what's listed above? Snapchat might have updated their steps! If that's the case, follow Snapchat's Guide on Accessing the Conversion API