How to Generate Snapchat Access Token

Learn how to generate your Snapchat Access Token in order to launch your server side tracking

Step 1: Log in to your Snapchat Ads Manager

Step 2: Navigate to Business Details

Step 3: Under Conversion API Tokens, Click Generate Token

Step 4: Copy your new Conversion API Token


Does Snapchat's interface look different than what's listed above? Snapchat might have updated their steps! If that's the case, follow Snapchat's Guide on Accessing the Conversion API