Snapchat Pixel
Connect Elevar with Snapchat to fuel campaign optimization and retargeting with real-time, enriched conversion data—so you can drive more purchases and confidently measure performance.
Overview
Guides:
Platform Overview
Understanding the Snapchat Pixel:
Snapchat Ads Manager is a self serve platform that lets businesses create, manage, and optimize ad campaigns easily. The platform provides real-time performance tracking and a pixel that allows for impact measurement and re-engagement.
Key Features:
- Easy Ad Creation: Manage ads, campaigns, and budgets in one place.
- Advanced Targeting: Reach users by location, age, and interests.
- Performance Tracking: Monitor and optimize ads with real-time insights.
- Snap Pixel: Measure ad impact and re-engage users.
- Engaging Ad Formats: Boost app downloads, website visits, and sales.
Use Cases
Improve Conversion Tracking Accuracy:
Send purchase events server side to Snapchat to reduce data loss from browser restrictions, ad blockers, and iOS tracking limitations.
Strengthen Attribution:
Ensure Snapchat gets credit for the conversions it drives—even on longer or cross-device journeys—by feeding consistent, enriched server-side data.
Power Campaign Optimization:
Provide Snapchat’s ad engine with higher-quality conversion signals (like purchase value and product ID) to improve ROAS and bid efficiency.
Reduce Missing or Duplicate Events:
Use Elevar to implement Snapchat’s Conversions API (CAPI), creating redundancy and greater reliability in your tracking setup.
Streamline your Tracking Stack:
Manage Snapchat event tracking alongside your other channels (like Meta, TikTok, and Google) from a single, server-side integration via Elevar.
Updated 18 days ago