Overview

Learn about Google Ads Enhanced Conversion Known Errors.

How to Confirm the Known Google Ads Errors

QA your GTM Setup and Place a Test Order:

How to QA Shopify Store with GTM Container In Preview Mode.

Check the "dl_purchase" Event:

You can access this by locating the "dl_purchase" event. Then use the navigation menu to click on the "Variables" tab.
Look for the "user-provided data " variable then look for the "Country" value.
- (See Figure 1)

_Figure 1_

{ email: "[email protected]", phone_number: "(919) 492-1735", address: [ { first_name: "mario", last_name: "testing", street: "634 follie rd, ste 28", city: "charleston", region: "south carolina", country: "united states", postal_code: "29412" } ], _tag_mode: "MANUAL" }

Country Value:

Google is looking for the "country" value that should be a 2-letter country code (for example, 'UK') per the ISO 3166-1 alpha-2 standard.
If it's not formatted following the ISO 3166- alpha2- standard, it will cause errors below:
- Missing User Data Fields.
- User address data field is incorrectly formatted.

Solution:

Create a Javascript variable using this "Shopify.checkout.billing_address.country_code".
- (See Figure 2)

_Figure 2_

And use the newly created variable in the user-provided variable.
- (See Figure 3)

_Figure 3_

Publish Changes:

After making the desired changes, be sure to save and publish the changes.
Please feel free to monitor it for a couple of days or a week.