Overview

Read this guide to learn more about the OneTrust Consent Management Platform and some of the key features.

Platform Overview:

OneTrust is a market-leading CMP designed to help organizations safeguard personal data, comply with global privacy laws, and build consumer trust. Unlike standalone consent tools, OneTrust is part of a broader privacy, security, and governance platform.

The CMP enables businesses to capture purpose-based consent, manage user preferences, and optimize opt-in rates while automating compliance with regulations such as GDPR, CCPA/CPRA, LGPD, and many others. OneTrust also extends beyond traditional cookie banners, offering integrations across websites, mobile apps, and connected platforms like OTT and CTV.

Key Features:

• Consent Banner Customization: OneTrust provides branded, customizable consent banners available in over 250 languages. Geolocation rules ensure the correct banner displays per region, and trackers are automatically blocked until consent is given. Built-in A/B testing helps optimize banner performance and increase opt-in rates.
• Advanced Scanning and Cookie Database: The platform leverages patented scanning technology to detect cookies, SDKs, and trackers across websites and mobile apps. Results are mapped against the world’s largest pre-categorized cookie database, keeping cookie inventories up to date automatically.
• Consent Logging and Reporting: Consent receipts are securely stored with audit-ready logs that record who consented, when, and under what disclosures. Reporting dashboards provide visibility into consent rates, regional compliance, and user preferences, enabling both transparency and regulatory readiness.
• Multi-Platform Coverage: Beyond web and mobile, OneTrust supports OTT and CTV platforms such as Apple TV, Roku, and Amazon Fire. This allows households or individual users to manage consent preferences across connected environments.
• Extended Privacy and Risk Capabilities: As part of the broader OneTrust ecosystem, the CMP integrates with additional tools for privacy operations, third-party risk management, data mapping, AI governance, and incident management. This unified platform enables enterprises to manage both consent and broader compliance requirements from a single system.

Use Cases

Global Enterprises:

Manage cookie compliance across multiple regions with localized banners, geolocation rules, and centralized audit logs.

Media and Streaming Platforms:

Provide granular consent options for OTT and CTV users, ensuring compliance across connected devices.

Financial Services:

Enable progressive profiling to unify consent data into a Customer-360 view, improving personalization while maintaining compliance.

Retail and E-Commerce:

Standardize consent banners across websites and apps, optimize opt-in rates through A/B testing, and demonstrate compliance during audits.