What Events does Elevar Track?

The following events are tracked by Elevar:

Event Name	Description
Pageview	User viewed a page
Product List View	User viewed a collection page
Product Clicked	User clicked on a product within a product list
Search Page View	User viewed a search results page
Product Add to Cart	User added a product to cart
Product Removed from Cart	User removed a product from cart
Cart Viewed	User viewed the /cart page
Begin Checkout	User started a checkout*
Add Shipping Info	User entered shipping info*
Add Payment Info	User entered payment info*
Purchase	User has placed an order
Account Created	User created an account
Login	User logged into their account
Email/SMS Sign Up	User signed up for email or SMS [Learn more]

* some checkout events are not available for express checkouts

Can I Track Custom Events

If you don't see a desired event that you're looking to track above, you are able to track custom events client-side via Google Tag Manager.

You can use our GTM Event Builder to track custom click or interaction events and send them to GA4.

Or if you're looking to send custom events to a marketing destination like Facebook for example, you can use that destination's documentation on how to send custom events. With our Facebook example, here's Facebook's documentation on tracking custom events.

We cannot send custom events server-side at this time.