How to Set Up Taboola in Elevar Server Side Destination

Follow the step by step guide to launching your Taboola server-side tracking


Step 1: Add Destination

In your Elevar App, navigate to My Tracking > Select Add Destination > Find and select Taboola

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You'll be taken to an Overview Page, select Get Started.

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Step 2: Select Events

By default, we've already selected the standard recommended events for you! Most likely, you won't need to adjust anything.

You will need to name each event you are passing to Taboola. These events should match the event name for your event based conversions in Taboola.

Step 3: If Applicable, Enable Consent Mode

If consent is required, follow these steps to enable consent mode & select your consent categories.

If consent is not required, select Save & Continue.

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Step 4: Transaction Identifier

Select your Transaction Identifier that will be passed to Taboola for purchase events.

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Select Save & Continue.

Step 5: Block Transactions

This step allows you to control exactly what purchase events are sent to Taboola. You can block orders based on Source Channel Names, Order Tags or Order Gateways.

If you select the recommended "Block some transactions" exchange orders are blocked. Thinking you may need to block additional orders? Learn how to block these orders in this guide.

Otherwise, select Save to continue.

Not sure if you need to block orders? Look at what Sales Channels you have in Shopify!

Step 6: Subscriptions

Do you sell subscription products? If you do, you can choose to send first-time orders only or first-time + recurring orders to your marketing destination.

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Step 7: Go Live

Select Go Live on the Overview Page to launch your new Taboola tracking.

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Step 8: Remove Previous Tracking

Remove any previous tracking you've had hardcoded in your theme or tags in Google Tag Manager(GTM).

Step 9: QA Tracking

Review that the new Elevar Events are passing the data that you need. If all looks good update your campaigns to use the event based conversions.