How to Set Up Taboola in Elevar Server Side Destination
Follow the step by step guide to launching your Taboola server-side tracking
Prerequisites
- If you haven't installed our Shopify Source in your Elevar App. Follow our guide on How to Implement the Shopify Source.
Step 1: Add Destination
In your Elevar App, navigate to My Tracking > Select Add Destination > Find and select Taboola
You'll be taken to an Overview Page, select Get Started.
Step 2: Select Events
By default, we've already selected the standard recommended events for you! Most likely, you won't need to adjust anything.
You will need to name each event you are passing to Taboola. These events should match the event name for your event based conversions in Taboola.
Step 3: If Applicable, Enable Consent Mode
If consent is required, follow these steps to enable consent mode & select your consent categories.
If consent is not required, select Save & Continue.
Step 4: Transaction Identifier
Select your Transaction Identifier that will be passed to Taboola for purchase events.
Select Save & Continue.
Step 5: Block Transactions
This step allows you to control exactly what purchase events are sent to Taboola. You can block orders based on Source Channel Names, Order Tags or Order Gateways.
If you select the recommended "Block some transactions" exchange orders are blocked. Thinking you may need to block additional orders? Learn how to block these orders in this guide.
Otherwise, select Save to continue.
Not sure if you need to block orders? Look at what Sales Channels you have in Shopify!
Step 6: Subscriptions
Do you sell subscription products? If you do, you can choose to send first-time orders only or first-time + recurring orders to your marketing destination.
Step 7: Go Live
Select Go Live on the Overview Page to launch your new Taboola tracking.
Step 8: Remove Previous Tracking
Remove any previous tracking you've had hardcoded in your theme or tags in Google Tag Manager(GTM).
Step 9: QA Tracking
Review that the new Elevar Events are passing the data that you need. If all looks good update your campaigns to use the event based conversions.
Updated 3 months ago