Overview

Platform Overview

Platform Overview:

Postscript is an SMS marketing platform where businesses can grow their subscriber lists and drive sales through targeted text messaging. It offers tools for collecting subscribers through website popups, checkout opt-ins, and shareable landing pages.

Key Features of Postscript:

Subscriber Collection: Gather SMS subscribers through website popups, checkout opt-ins, and shareable landing pages.
Personalized Messaging: Send customized texts, exclusive offers, and back-in-stock notifications.
Automation: Create automated messages for welcome series, abandoned cart recovery, and order updates.
Analytics and Reporting: Track subscriber growth, revenue, and message performance through detailed reports.

Use Cases:

Recover more revenue:

Capture every granular event data (e.g. product viewed, collection browsed, cart value) and abandoners to Postscript to trigger high-converting, behavior-based flows.

Improve SMS attribution:

Ensure Postscript receives complete purchase event data to properly credit conversions to SMS campaigns.

Retarget based on shopping behavior:

Use Elevar’s data to segment users in Postscript, like high-intent browsers or customers who abandoned at checkout.

Enrich customer profiles:

Feed Postscript with data like product preferences or first-time vs repeat purchase behavior to fine-tune targeting.

Sync opt-in and engagement events:

Pass events and engagement signals into Postscript for better list hygiene and re-engagement strategies.