See where to get your conversion label to plug into your Google Ads Non-Purchase Conversion Tag

Step 1: Go to AdWords > Tools > Conversions
Step 2: Create a New Conversion
Step 3: Complete Conversion Details
Step 4: Paste Conversion Label into Add to Cart GTM Tag

Step 1: Go to AdWords > Tools > Conversions

Step 2: Create a New Conversion

Once inside of conversions then click "Create" new conversion:

Step 3: Complete Conversion Details

These settings will be unique to your requirements. For example, a last-click or a position-based attribution model.

Once you save and continue then continue to get your conversion label when you implement via GTM:

Copy the conversion id and label to input into GTM.

Step 4: Create the non-purchase conversion tag

For example: AddToCart Conversion

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Notes:

• The "conversion value" field is optional for non-purchase conversions.
• You'll need to add the correct trigger based on what conversion tag it is for (e.g., All Pages, Event - begin_checkout, Event - view_item, etc.,)
• Repeat the process if you'd want to add a different conversion.
• For Page view conversion, do not add the currency code since the currency code will be available on all pages.

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