Overview

Learn how to create Google Ads Non-Purchase Conversion and locate the conversion labels.

How to Create Google Ads Non-Purchase Conversion

Create New Conversion Action:

• Begin on your Google Ads homepage and use the left-hand menu to click on the "Goals" tab.
• Then, click on the "Conversions" tab. An additional drop-down menu will appear, click on the "Summary" tab.
  • Locate and click on the "+ New Conversion action" button.
    • (See Figure 1)

Figure 1

Edit Conversion Action Details:

• After clicking on the "+ New conversion action" button, you will be brought to a seperate window titled "Conversion action details".
  • Navigate through the different categories (e.g. Conversion name, Value, Count, Click-though conversion window, etc). These settings will be unique to your requirements. For example, a last-click or a position-based attribution model.
  • Once you have entered the desired settings, click on the "Done" button located at the bottom of the window.
    • (See Figure 2)

Figure 2### Complete New Conversion Action Creation:

• After creating a new conversion action, navigate to the section of the page regarding enhanced conversions.
  • If you want to turn on enhanced conversions, click on the box to enable it.
  • Once you have completed the required steps for creating a new conversion action, locate and click on the "Agree and continue" button located at the bottom of the screen.
    • (See Figure 3)

_Figure 3_### Install using Google Tag Manager:

• After clicking on the "Agree and Continue" button, you will be brought to a new page where you will access your Conversion ID and Conversion labels.
  • Using the top menu, click on the "Use Google Tag Manager" tab.
    • Navigate to the "Conversion ID" section of the page to locate your Conversion ID.
    • Navigate to the "Conversion labels" section of the page to locate your Conversion labels.
    • After accessing these details, locate and click on the "Done" button at the bottom of the page.
      • (See Figure 4)

Figure 4

Create the Non-purchase Conversion Tag: (AddToCart Conversion)

• (See Figure 5)

Figure 5

📘

Notes:

• The "conversion value" field is optional for non-purchase conversions.
• You'll need to add the correct trigger based on what conversion tag it is for (e.g., All Pages, Event - begin_checkout, Event - view_item, etc.,)
• Repeat the process if you'd want to add a different conversion.
• For Page view conversion, do not add the currency code since the currency code will be available on all pages.

📘

Worried You’re Making Decisions on Data You Can’t Trust?

Check out our blog and discover Shopify Optimization & Analytics Tips from Elevar's data experts.