Overview

Guides:

Installation

Platform Overview

Understanding Spotify Ad Analytics:

Spotify Ad Analytics is Spotify’s performance measurement platform built to help advertisers understand how their audio, video, and display ads influence brand awareness, engagement, and conversions. Designed for both Spotify and non-Spotify podcast campaigns, the platform provides a unified view of ad performance across music and podcasts.

With tools for brand lift measurement, media verification, and conversion tracking via the Spotify Pixel, Spotify Ad Analytics connects ad exposure to real business outcomes, such as website visits, app installs, purchases, and ROAS. Its first-party listener insights give brands a deeper understanding of audience behavior, helping them optimize creative, targeting, and spend across channels.

Key Features:

Unified Measurement Across Formats: View performance for audio, video, and display ads in one dashboard, covering both music and podcast inventory.
Brand Lift Metrics: Measure how ads improve awareness, recall, favorability, and consideration among exposed listeners.
Media Verification and Quality Controls: Validate reach, frequency, viewability, attention, and brand safety to ensure media is delivered effectively.
Conversion Tracking with Spotify Pixel: Track purchases, leads, revenue, ROAS, app installs, and site visits using the Pixel or integrations like Google Tag Manager.
Podcast Measurement: Attribute results from podcast ads, including those bought outside Spotify, using Streaming Ad Insertion (SAI) and tracking URLs.

How Spotify Ad Analytics Works with Elevar

Spotify Ad Analytics becomes significantly more powerful when paired with Elevar’s server-side event tracking. Elevar ensures that conversions, purchases, and site activity are captured accurately—without relying solely on browser-based pixels, which often miss large portions of traffic.

Use Cases with Elevar

Improve Conversion Attribution Accuracy:

By using Elevar’s server-side tracking, brands can send more complete purchase and event data back to Spotify, giving campaigns proper credit for conversions happening outside strict cookie windows.

Optimize Audio and Podcast Ad Performance:

Combine Elevar’s enriched behavioral data with Spotify’s reporting to understand which ads or audiences lead to website engagement, add-to-carts, and purchases.

Enhance ROAS Reporting:

Elevar ensures that revenue and event values passed to Spotify are accurate and deduplicated, improving the reliability of ROAS calculations.

Strengthen Multi-Channel Measurement:

With Elevar capturing the full customer journey, Spotify Ad Analytics can better connect ad exposure to downstream actions, supporting Media Mix Modeling (MMM) and Multi-Touch Attribution (MTA).

Track Offline + Online Outcomes:

Spotify Pixel + Elevar’s server-side events allow brands to measure in-store purchases, app installs, or subscription sign-ups influenced by audio and podcast ads.