Overview

If you are launching Google Analytics 4 tracking via Google Tag Manger and Elevar, then you must disable Google Analytics 4 tracking within Shopify. Follow this guide to learn how to disable Google Analytics 4 Shopify integration.

How to Disable GA4 Shopify Integration

Access Google Settings:

• Begin on your Shopify homepage and use the left-hand navigation menu to click on the "Sales Channels" tab.
• Use the search function to locate and click on the "Google and Youtube" app.
• Once on the Google app page, click on the settings tab located in the top menu.
  • (See Figure 1)

_Figure 1_

Access Google Tag Settings:

• Navigate to the section of the page titled "Google tag" and click on the "Manage" button.
  • (See Figure 2)

_Figure 2_

Add Google Tag:

• After clicking "Manage," you'll see an overview of your connected Google services. Scroll to the "Confirm Google Tags" section. Here, you’ll see different tag IDs associated with your integrations:
  • GT-XXXXX: Google Merchant Center
  • AW-XXXXX: Google Ads
  • G-XXXXX: Google Analytics
• To remove the Google Analytics connection, click the “Add Google Tag” button at the bottom of this section.
  • (See Figure 3)

_Figure 3_

Remove Google Analytics:

• An additional pop-up window will appear. Navigate to the section of the window titled "Manually added Google tags".
• Click on the trashcan icon or "Delete" button located next to your Google Analytics connection.
• Once you have removed your Google Analytics connection, click on the "Save" button located in the bottom right-hand corner of the window.
  • (See Figure 4)

_Figure 4_

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Important Note: Removing Google Tags

If the Google Analytics tag is listed under "Installed Google Tags from your connected services," you will not be able to remove it manually. In this case, please contact support for further assistance!

Confirm Setup:

• After removing your Google Analytics connection from Shopify, you will return to the "Add Google tags" page.
• Click on the "Complete setup" button located in the bottom right-hand corner of the page.
  • (See Figure 5)

_Figure 5_