How to Enable New & Returning Customer Purchase Events

Overview

Some Elevar clients want to optimize Meta for new or returning customer purchases. We've made doing this easy by enabling you to send 2 new events, in parallel to your standard purchase event, to Meta. In order to activate one or both of these new events, follow the instructions below.

Enable Returning & New Customer Purchase Events In the Elevar App

In your Elevar App, go to "My Tracking" and select the Facebook destination card. If you see a warning that a data layer update is required, you'll need to complete this update before you can enable these events. If you need help with updating your data layer please reach out to [email protected]

Go to the Events Step and select either the "New Customer Purchase", "Returning Customer Purchase" or both, then click Save.

Understanding the new events in Meta's Events Manager

The newly enabled events will show in Meta's Events Manager as "PurchaseNewCustomer" and "PurchaseExistingCustomer". Please note that you may not see these events immediately. They will be sent prospectively, so wait until you've received a purchase event before you validate the presence of the events.

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Note: New vs Returning Purchase Events

The filtering settings that you add in the filter transaction step will effect these custom purchase events, except if you filter out the Facebook sales channel.

Those purchase events will still be sent, because Meta does not automatically include them in the custom events but will automatically include them in the purchase events.

Next Steps

You can now use the new events for optimization on Meta.