Overview

One of the main benefits of Elevar is our server side tracking technology and session enrichment. Elevar has direct webhook integration with Shopify, and we offer a channel accuracy guarantee to send 99% of orders to marketing destinations to improve attribution and marketing performance.

Elevar sends more data to your marketing destinations, so when you login to your ad accounts to view marketing campaign performance, you will have better data to improve your marketing decisions to optimize ROAS, lower your CPCs and CPMs, and more!

Once your marketing destinations are connected server side, how do you measure the impact and performance of Elevar on your marketing campaigns, and also measure the ROI of Elevar? The way to see the impact and value of Elevar varies by each marketing destination, and a breakdown of ways to see and measure of the value of Elevar can be found below.

Klaviyo

• The most common way to show a positive and strong ROI with Elevar is with Klaviyo. Elevar can boost the performance of the browse and cart abandonment flows by 20 - 30%. Sometimes the results are even better, but it depends on a number of different factors and varies by merchant.
• Elevar magnifies the results of what's already working, which means if your browse and cart abandonment flows are already generating sales then Elevar will magnify the results with our server side tracking technology and session enrichment. To learn more about how to boost the performance of the browse and cart abandonment flows, follow this guide.
• To measure the ROI of Elevar, calculate the additional sales that Elevar has helped generate and divide that by the cost of your Elevar subscription. For example, if over the past 30 days Elevar has helped generate an additional $20,000 in sales, and your Elevar subscription is $750/month then your ROI on Elevar over the past 30 days is 26.67x.

Facebook

Analyze Event Match Quality Score:

• To measure the value of Elevar in optimizing your Facebook ad performance, you can compare the Event Match Quality Score before and after Elevar is implemented. The Event Match Quality score, which ranges from 0 to 10, reflects how well Facebook can match the event data sent from your Shopify store to your Meta account. A higher score indicates better data accuracy, which can improve ad performance and conversion reporting.
  • Before going live with Elevar capture a screenshot of the Event Match Quality Score in Facebook's Event Manager before integrating Elevar. This baseline data will help you assess the impact of the integration. Wait at least 48 hours for Facebook to update the scores post-integration. Then, capture a screenshot of the updated Event Match Quality Score. Then you can compare the two sets of scores. An improvement in the score after Elevar is installed suggests that Elevar is enhancing the accuracy of your event data matching, which could lead to better attribution and conversion reporting. Follow this guide to learn how to capture and analyze these scores!

Analyze Performance Marketing Metrics:

• After running Facebook campaigns with Elevar’s server-side tracking for at least 7 days (preferably 1 month), you can evaluate its impact on CPC (Cost Per Click) and ROAS (Return on Ad Spend). This analysis helps you understand how Elevar improves your ad performance by enhancing data accuracy and attribution.
  • To do this, create a before/after report in Facebook Ads Manager by setting a date range that starts the day after you switched to Elevar tracking. Focus on key metrics like CPC, CPM, and Cost Per Result. Look for reductions in CPC/CPA and increases in ROAS to gauge the improvement in performance. Follow this guide to learn how to complete and analyze performance marketing metrics!

Google Ads

• Follow this guide to learn how to connect Google Ads as a server side marketing destination. The desired outcome is for Elevar to track more conversions than your existing conversion action, and then change Elevar from the secondary to primary conversion action on the account.
  • For example, in this screenshot, Elevar’s conversion action is on the second row, but has tracked more conversions and a higher conversion value than the conversion value on the first row which is set as the primary conversion action. The next best step in this example is to change Elevar’s conversion action to be the primary conversion action on the account so that it impacts the bidding strategy to help increase sales.

Google Analytics 4

• One of the most common ways to show that Elevar is improving the quality of data inside of GA4 is by looking at the reduction of “not set” traffic. First, you will need to know the date that GA4 was connected as a server side marketing destination, because that will be the time period to use for the before and after comparison.
  • The way to find when GA4 was connected as a server side marketing destination is to go to the history section of your Elevar admin. Then under “location” search for GA4, and under “description” search “live”, and then the date that GA4 was connected will appear as seen here.
  • Once inside your GA4 account, go into your traffic acquisition report, and select the date that GA4 was connected server side as the start date, and the end date is ideally 30 days. This will be the “after” range for the comparison.
  • Then, select the “compare” button and select the time before Elevar was connected to create the time period before Elevar was connected for the comparison. This will be the “before” range for the comparison.
• The results can then be analyzed as seen here. In this example, the total number of sessions for the time period increased 1.44%, but the “not set” traffic decreased by 49.64%. Therefore, Elevar was very effective in reducing the amount of “not set” traffic by half prior to the time that Elevar was installed.