Overview

Guides:

• Installation

Platform Overview

Understanding Kameleoon:

Kameleoon is a unified experimentation and personalization platform that enables brands to run web and server-side A/B/N tests, feature flagging, and AI-driven personalization in a single environment. It is built for growth teams, product teams and marketing teams seeking advanced optimization across digital experiences.

Key Features:

• Web Experimentation: Drag-and-drop or code editor to build A/B and multivariate tests across website variants.
• Feature Experimentation and Flagging: Launch and test new features via server-side toggles with analytic tracking.
• AI-driven Personalization and Targeting: Use machine-learning to identify high-intent visitors and serve tailored experiences.

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NOTE: Kameleoon does offer direct connections to Google Analytics 4 and Universal Analytics.

Using custom tags will provide you with more control over the data sent to these platforms, but will make setup slightly more complicated.

Google is sunsetting Universal Analytics on July 1st, 2023 for standard users. If you are a 360 customer, you get an extra year and Universal Analytics will be sunset on July 1st, 2024.

Read this Google article to learn more.

Use Cases

Conversion Uplift:

Run tests on product pages, checkout flows or site layouts to identify variants that drive higher engagement and revenue.

Feature Rollout Control:

Use feature flags to safely deploy website or app changes to select audiences before full release.

Personalized Experiences:

Serve different offers or page versions to segmented visitors based on device, geography or behaviour to increase relevance and conversion.

Cross Team Optimisation:

Align marketing, product and engineering teams on one platform for experimentation and personalization.

Data Driven Decision Making:

Integrate test results and personalization data into your business intelligence or data warehouse for holistic insight.