Overview

Prerequisites:

• If you haven't installed our Shopify Source in your Elevar App. Follow our guide on How to Implement the Shopify Source.

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Add Snapchat as a Server-Side Destination

Locate Snapchat Destination:

• On the homepage of your Elevar Account, locate the "My Tracking" button from the left-hand menu.
• Once, in "My Tracking" select the "Add Destination" button in the upper right hand corner of the page.
  • A side bar pop-up window will appear, titled "Add Destination".
  • Within this pop-up, use the search function and type "Snapchat".
  • Once the Snapchat destination appears from the search function, click on it.
    • (See Figure 1)

_Figure 1_

Get Started:

• After locating and clicking on the Snapchat destination, you will be taken to overview screen.
• Click the "Get Started" button in the lower left-hand corner of the Overview box.
  • (See Figure 2)

_Figure 2_

Entering Snapchat Settings

Snapchat Settings:

• Within the "Snapchat Settings", you will need to enter your Snapchat Pixel ID and Access Token.
  • Add in your Snapchat Pixel ID
  • Add in your Snapchat Access Token
• Once you have entered the required settings, click on the "Save and Continue" box at the bottom of this section.
  • (See Figure 3)

_Figure 3_

Select Events:

• Once you have entered your Snapchat Settings, you have to select the Event settings.
• Either click on the button labeled "Use best practices" or "Customize".
• After selecting what events you want to send, click on the "Save and Continue" button at the bottom of this section.
  • (See Figure 4)

_Figure 4_

🚧

If you are a subscription business then you have the option to also enable the "Subscription purchase" event.

Selecting this option will trigger a "Subscribe" event to fire anytime your customers purchase a subscription (e.g. Subscription First Order). If you also sell one-time products via native Shopify checkout then this event can help you distinguish between first-time and subscription purchases inside of Snapchat.

🚧

Note: recurring orders are handled separately in the Block Transactions Step.

Consent Mode:

• After selecting the Events settings, you will be prompted to enable Consent Mode.
• To enable Consent Mode, click on the "Yes, enable for this destination" button. If you do not want to enable Consent Mode, click on the "No" button.
  • If consent is required, select what categories you’d like the shopper to agree to before tracking fires. [Learn More]
• Once you have all of selected all of the information for enabling Consent Mode, click on the "Save and Continue" button at the bottom of this section.
  • (See Figure 5)

_Figure 5 _

Select Transaction Identifier:

• After selecting details for Consent Mode, you need to choose a Transaction Identifier.
  • Click on either the "Order ID", "Order Name", or the "Order Number" button. Typically, "Order ID" is the most commonly used transaction identifier for Snapchat integrations.
• After selecting the Transaction Identifier, click on the "Save and Continue" button at the bottom of this section
  • (See Figure 6)

_Figure 6 _

Select Product Identifier:

• After selecting the Transaction Identifier, you will need to choose a Product Identifier.
  • Click on either the "Variant ID", "Product ID", or the "Product SKU" button. Typically, "Variant ID" is the most commonly used transaction identifier for Snapchat integrations.
• After selecting the Product Identifier, click on the "Save and Continue" button at the bottom of this section
  • (See Figure 7)

_Figure 7_

Filter Transactions:

• After selecting details for the Product Identifier, you need to choose whether or not to filter transactions.
• Currently, our recommended practices suggests clicking the button labeled, "Yes, Block some transactions", and blocking exchange and historical import orders.
  • Thinking you may need to block additional orders? Learn how to block these orders in this guide.
  • Not sure if you need to block orders? Look at what Sales Channels you have in Shopify!
• Once you have all of selected all of the information for Filtered Transactions, click on the "Save and Continue" button at the bottom of this section.
  • (See Figure 8)

_Figure 8 _

Subscriptions:

• If you sell subscriptions, select whether you are using the unified Shopify checkout, or using a separate checkout. Then, navigate to the section titled, "Would you like to send recurring transactions?" select the button labeled "No, block" or "Yes, send".
• If you do not sell subscriptions, select the button labeled "No".
• Once you have all of selected all of the information for Subscriptions, click on the "Save and Continue" button at the bottom of this section.
  • (See Figure 9)

_Figure 9_

Web Container Setup:

• After selecting the required information for configuring subscription settings, you will need to set up the Web Container.
  • Click on the "Download Pre-Built Web Tags" button.
  • Then import & publish these tags in Google Tag Manager. [How do I do that?]
• Once you have completed the Web Container set up, click on the "Mark as Complete" button located at the bottom of the section.
  • (See Figure 10)

_Figure 10 _

Go Live:

• After completing all of the previous Snapchat Setup Steps, an Overview page will appear.
• If all of the details within the Configuration Summary look correct, then click on the button labeled "Go Live" at the bottom of this section.
• A pop-up window will appear, asking for a confirmation of your changes.
• Click on the button labeled "Yes, Go Live".
  • (See Figure 11)

_Figure 11_

🚧

Remove any previous Snapchat tracking for this Pixel and if you were using the native Snapchat Sales Channel, follow these steps to disable this app's tracking.