Overview

Follow this guide to learn how to set up Snapchat as a server side destination.

Prerequisites:

• If you haven't installed our Shopify Source in your Elevar App. Follow this guide to learn how to implement the Shopify Source.

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Learn About the Events and Properties Elevar Sends to Snapchat

Read this guide to learn more about the specific events and properties Elevar sends to Snapchat.

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Add Snapchat as a Server-Side Destination

Locate Snapchat Destination:

• On the homepage of your Elevar Account, locate the "My Tracking" button from the left-hand menu.
• Once, in "My Tracking" select the "Add Destination" button in the upper right hand corner of the page.
  • A side bar pop-up window will appear, titled "Add Destination".
  • Within this pop-up, use the search function and type "Snapchat".
  • Once the Snapchat destination appears from the search function, click on it.
    • (See Figure 1)

_Figure 1_

Get Started:

• After locating and clicking on the Snapchat destination, you will be taken to overview screen.
• Click the "Get Started" button in the lower left-hand corner of the Overview box.
  • (See Figure 2)

_Figure 2_

Entering Snapchat Settings

Snapchat Settings:

• Within the "Snapchat Settings", you will need to enter your Snapchat Pixel ID and Access Token.
  • Add in your Snapchat Pixel ID
  • Add in your Snapchat Access Token
• If you have "Markets" enabled in your Shopify Source, you will see the "Markets" section in your Snapchat destination.
  • Select either the "All Markets", "Specific market(s)", or the "No Market ID" button to specify which markets will send data to Snapchat.
  • If you have selected "All Markets" navigate to the section titled "Destination Label" and use the text box to enter a label. This is how your destination name will appear across the Elevar app (e.g., My Tracking, Reports, History) and helps to identify your destination across our app, especially when you have multiple instances of the same destination.
  • If you have selected "Specific market(s)", navigate to the section titled "use the drop down menu to select the market groups to specify which market's data will be sent to this destination. Then, navigate to the box titled "Destination Label" and use the text box to enter a label. This is how your destination name will appear across the Elevar app (e.g., My Tracking, Reports, History) and helps to identify your destination across our app, especially when you have multiple instances of the same destination.
• Once you have entered the required Snapchat settings, click on the "Save and Continue" button at the bottom of this section.
  • (See Figure 3)

_Figure 3_

Select Events:

• Once you have entered your Snapchat Settings, you have to select the Event settings.
• Either click on the button labeled "Use best practices" or "Customize".
• After selecting what events you want to send, click on the "Save and Continue" button located at the bottom of this section.
  • (See Figure 4)

_Figure 4_

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If you are a subscription business then you have the option to also enable the "Subscription purchase" event.

Selecting this option will trigger a "Subscribe" event to fire anytime your customers purchase a subscription (e.g. Subscription First Order). If you also sell one-time products via native Shopify checkout then this event can help you distinguish between first-time and subscription purchases inside of Snapchat.

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Note: recurring orders are handled separately in the Block Transactions Step.

Consent Mode:

• After selecting the Events settings, you will be prompted to enable Consent Mode.
• To enable Consent Mode, click on the "Yes, enable for this destination" button. Then navigate to the section of the page titled "What consent categories should a shopper accept before tracking fires?" and use the checkbox to enable the desires consent categories. The "Ad Storage" and "Analytics Storage" options are the most popular consent categories for Snapchat.
  • If consent is required, select what categories you’d like the shopper to agree to before tracking fires. [Learn More]
• If you do not want to enable Consent Mode, click on the "No" button.
• Once you have all of selected all of the information for enabling Consent Mode, click on the "Save and Continue" button located at the bottom of this section.
  • (See Figure 5)

_Figure 5 _

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Enabling Consent Mode:

By enabling consent mode, your marketing data processing will depend on:

• Your consent platform configuration
• How your visitors interact with the cookie banner
• What geolocation they visit the store from

That's why you may see a decrease in data across your marketing platforms and lower marketing campaign performance.

For EU Stores: If you are making your tracking setup consent compliant for the first time, you may see a 10-80% decrease in data across all of your marketing destinations.

Content Type:

• After selecting the consent mode, you will be prompted to select the content type.
• Within the "Content Type" box, click on the button labeled "Product Group" or "Product".
  • Select Product if your Product Identifier will match the id field of your catalog. Select Product Group if it will match the item_group_id field.
  • Most merchants use Product & send the Variant ID as the Product Identifier. This is the default setting for the native Shopify/Snapchat integration.
• Once you have all of selected all of the information for your content type, click on the "Save and Continue" button at the bottom of this section.
  • (See Figure 6)

_Figure 6 _

Select Transaction Identifier:

• After selecting details for Consent Mode, you need to choose a Transaction Identifier.
  • Click on either the "Order ID", "Order Name", or the "Order Number" button. Typically, "Order ID" is the most commonly used transaction identifier for Snapchat integrations.
• After selecting the Transaction Identifier, click on the "Save and Continue" button located at the bottom of this section
  • (See Figure 7)

_Figure 7 _

Select Product Identifier:

• After selecting the Transaction Identifier, you will need to choose a Product Identifier.
  • Click on either the "Variant ID", "Product ID", or the "Product SKU" button. Typically, "Variant ID" is the most commonly used transaction identifier for Snapchat integrations.
• After selecting the Product Identifier, click on the "Save and Continue" button located at the bottom of this section
  • (See Figure 8)

_Figure 8_

Filter Transactions:

• After selecting the transaction identifier, you need to choose whether or not to filter transactions.
  • Currently, our recommended practices suggests selecting the "Yes, Block some transactions" button which blocks exchange and historical import orders.
  • Or if you would like to allow specific transactions, click on the "Yes, allow specific transactions" button which includes the "web" sales channel to allow orders created on your website to be sent to this destination.
  • If you do not want to filter transactions, click on the "No, send all" button.
• Once you have all of selected all of the information for Filtered Transactions, click on the "Save and Continue" button at the bottom of this section.
  • (See Figure 9)

_Figure 9_

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Learn More: Filtering Transactions

Thinking you may need to block additional orders? Learn how to block these orders in this guide.

Not sure if you need to block orders? Look at what Sales Channels you have in Shopify!

Web Container Setup:

• After selecting the required information for configuring subscription settings, you will need to set up the Web Container.
  • Click on the "Download Pre-Built Web Tags" button.
  • Then import & publish these tags in Google Tag Manager. [How do I do that?]
• Once you have completed the Web Container set up, click on the "Mark as Complete" button located at the bottom of the section.
  • (See Figure 10)

Figure 10

Go Live:

• After completing all of the previous Snapchat Setup Steps, an Overview page will appear.
• If all of the details within the Configuration Summary look correct, then click on the button labeled "Go Live" at the bottom of this section.
• A pop-up window will appear, asking for a confirmation of your changes.
• Click on the "Yes, Go Live" button located in the lower right-hand corner of the confirmation window.
  • (See Figure 11)

_Figure 11_

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Remove Previous Tracking:

To avoid duplicate events sent to your destination, we recommend removing your previous tracking.

Follow this guide to learn how to remove previous tracking.