How to Set Up Snapchat in Elevar Server-Side Destination

How To Configure Snapchat Conversion API via Elevar Server-Side Destination


Install Elevar's Data Layer & Shopify Source on your store. Follow our guide on How to Implement the Shopify Source.

Step 1: Navigate to the Snapchat Server-Side Install Wizard in your Elevar App

  1. In your Elevar App, navigate to My Tracking > Select Add Destination> Find and select Snapchat.

You'll be taken to an Overview Page > select Get Started

Step 2: Select your Events

In this first step you are choosing what events you want sent for your Conversion API.

By default, we've already selected the standard recommended events for you if you leave your settings as best practice! Most likely, you won't need to adjust anything, but if you do, expand the event Breakdown make adjustments

When you are ready select Save & Continue to continue to the next step.

If you are a subscription business then you have the option to also enable the "Subscription purchase" event. Selecting this option will trigger a "Subscribe" event to fire anytime your customers purchase a subscription (e.g. Subscription First Order). If you also sell one-time products via native Shopify checkout then this event can help you distinguish between first-time and subscription purchases inside of Snapchat.


Note: recurring orders are handled separately in the Block Transactions Step.

Step 3: [Optional] If needed, enable Consent Mode

Learn more onEnabling Consent Mode.

If Consent Mode is not needed, select Save & Continue to go to the next step.

Step 4: Select your Transaction Identifier

Select the transaction identifier that you want to send to Snapchat. Most commonly, this will be Order ID.

Our pre-built tags also use Order ID by default.

Step 5: Select your Product Identifier

Select the product identifier that is used in your Product Catalog in Snapchat. Most commonly, this will be Variant ID.

Select Save & Continue

Step 6: Filter Transactions

This step allows you to control exactly what orders are sent to Snapchat. You can block orders based on Source Channel Names, Order Tags, Order Gateways or Customer Tags.

A common scenario where you may want to block orders is offline orders. Learn how to block these orders in this guide.

Not sure if you need to block orders? Look at what Sales Channels you have in Shopify!

Step 7: Configure Subscription Settings

Do you sell subscription products? If you do, you can choose to send first-time orders only or first-time + recurring orders to your marketing destination.

Follow the prompts for the different types of checkouts to send or block recurring orders if you have subscriptions.

Save & Continue after making your selections.

Step 8: Add in Your Snapchat Pixel & Access Token

  1. Add in your Snapchat Pixel ID

  1. Add in your Snapchat Access Token

  1. Select Save & Continue

Step 9: Web Container Setup

Select Download Pre-Built Web Tags. Then import & publish these tags in Google Tag Manager. [How do I do that?]

Step 10: Launch & Remove Previous Tracking

Press Go Live to launch!

If you haven't already, remove any previous Snapchat tracking for this Pixel. If you were using the native Snapchat Sales Channel, follow these steps to disable this app's tracking.