Overview

Accurate order tracking is essential for e-commerce merchants looking to refine their marketing strategies and optimize analytics. Follow this guide to learn more about order tagging delays and how to utilize this feature!

Order Tags in Shopify

What Are Order Tags?

Order tags in Shopify are labels that merchants assign to orders to help with organization, segmentation, and automation. They do not affect the customer experience but allow for better internal tracking and reporting.

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Learn More: Shopify Tags

Read this guide for more on creating and using tags in Shopify.

Understanding Window for Order Tags:

Starting with our 3.25 update, Elevar introduced a 30-second sync window. Any tags applied within 30 seconds of order creation are captured before tracking events are finalized. This improvement strengthens data accuracy and allows merchants greater control over how orders are filtered and segmented.

Key Benefits of Delayed Order Tags:

• Improved Tracking Accuracy: Capture only the most relevant orders in your analytics and marketing reports.
• Enhanced Filtering: Easily exclude sample orders, $0 transactions, or test purchases that can skew attribution models.
• Greater Flexibility: Fine-tune analytics based on order attributes for more advanced event customization.

Order Tagging Strategy

Order tags can be used for refining your tracking, improving attribution, and optimizing your marketing strategy. With Elevar, you can leverage Shopify order tags to exclude irrelevant orders, track the true impact of promotions, and better segment your customers. Here are ways to maximize the value of order tagging in your data strategy:

Exclude or Prioritize Specific Orders:

• Exclude internal test orders, employee purchases, or wholesale orders by tagging them automatically.
• Prioritize high-value orders for enhanced tracking insights.

Strengthen Promotion and Discount Attribution:

• Tag orders based on discount codes to measure the true effectiveness of promotions.
• Separate loyalty reward and referral discount orders to better analyze customer retention efforts.

Differentiate Subscription vs. One-Time Purchases:

• Identify subscription orders separately from one-time purchases for more accurate segmentation and reporting.
• Trigger unique post-purchase flows based on purchase type.

Track Product-Specific Revenue:

• Tag orders with specific product categories (e.g., pre-orders, gift-with-purchase) to create more refined revenue reports.
• Filter out non-revenue-generating orders like free samples.

Enhance Fraud and Risk Management:

• Flag high-risk orders (e.g., multiple high-ticket items, international shipping, mismatched addresses) within 30 seconds of order creation for faster risk review.

Link Surveys to Attribution:

• Use survey tools like Fairing to tie customer responses directly to order tags.
• Tag orders based on survey results (e.g., "How did you hear about us?") and sync to your analytics platforms for deeper attribution analysis.

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Learn More: Fairing Tracking

Read this guide to learn how to set up Fairing tracking via GTM.