Overview

Follow this guide to learn how Profit Optimization, the first Boosted Event, enables merchants to optimize marketing performance based on real profitability, not just revenue.

What Is Profit Optimization?

Profit Optimization is a Boosted Event that allows Elevar to send real profit values, rather than revenue alone, into advertising and analytics platforms. Instead of treating every dollar of revenue equally, Profit Optimization enables platforms to understand the actual business value of each conversion.

Traditional tracking focuses on what sold. Profit Optimization focuses on what earned. By embedding profit directly into conversion events, Elevar allows marketing platforms to optimize toward outcomes that strengthen the bottom line, not just increase order volume.

Unlocking Profitable Growth Across the Funnel:

Profit Optimization is designed to influence decision-making across the entire marketing funnel by aligning optimization signals with business fundamentals.

Most paid media platforms optimize based on revenue or conversion volume by default. While this approach can drive growth, it often scales low-margin or even loss-generating conversions just as aggressively as profitable ones. With Profit Optimization, Elevar feeds profit-based conversion values directly into platforms like Meta, Google Ads, and Microsoft Ads. This allows bidding algorithms to prioritize conversions that contribute more meaningfully to margin, enabling campaigns to scale in a way that actually improves profitability rather than inflating top-line revenue.

ROI-Based Budget Allocation:

Profit Optimization enables automatic prioritization of spend toward:

• High-margin products
• More profitable customer segments
• Campaigns that drive sustainable returns

At the same time, it helps reduce spend on conversions that look successful from a revenue perspective but negatively impact profit.

Bridging Marketing and Finance Teams:

Marketing and finance teams often operate with different data sets, metrics, and timelines. Profit Optimization helps close that gap. By making profit visible directly inside advertising platforms, analytics tools, and reporting workflows, Elevar creates a shared source of truth. Marketing teams gain access to margin-aware performance insights, while finance teams benefit from clearer visibility into how media spend translates into profit. The result is stronger alignment across media, sales, and margin reporting, enabling more confident cross-functional decision-making.

Deeper Attribution in Analytics Tools:

Revenue-based attribution shows what sold, but it does not explain which efforts actually sustain the business over time.

With Profit Optimization, profit can be used as a conversion value or surfaced as a custom metric or dimension in analytics platforms such as GA4. This allows teams to analyze performance through a profitability lens, uncovering which channels, campaigns, and customer behaviors drive long-term value rather than short-term gains. Instead of optimizing for volume alone, teams gain insight into what truly supports sustainable growth.

Profit Optimization vs Traditional Revenue Tracking

Traditional tracking focuses on revenue volume. Profit Optimization focuses on business value.

Traditional Tracking:

• Data inputs: Purchases or revenue only
• Cost awareness: Ignores product cost and margin
• Calculations: Manual profit calculations in spreadsheets
• Integration: Delayed reporting with high operational overhead

Profit Optimization:

• Data inputs: Profit sent directly into marketing platforms
• Cost awareness: Incorporates product cost, discounts, and margin rules
• Calculations: Real-time, per-order profit computed automatically
• Integration: Fully integrated into Elevar’s existing infrastructure