Overview

Guides:

Platform Overview

Understanding Google Ads Pixel and Enhanced Conversions API:

Google Ads uses Conversion Tracking and Enhanced Conversions API (CAPI) are used to measure ad performance and attribute conversions accurately.

Google Ads Pixel (Client-side tracking):Captures user actions like purchases and sign-ups but can be affected by ad blockers and privacy restrictions.
Enhanced Conversions API (Server-side tracking): Ensures more reliable data by sending conversion events directly from a business’s server to Google, improving attribution and ad optimization.

When a user clicks a Google ad and completes an action, Google Ads Pixel records the event. However, certain client-side tracking limitations can cause data loss. The CAPI solves this by gaining conversion data directly from the server.

Use Cases

Optimize Smart Bidding with More Accurate Conversion Data:

Send high-quality, server-side event data directly to Google Ads. This helps to improve the accuracy of conversion tracking and allows for efficient Smart Bidding strategies.

Improve Attribution for High AOV & Subscription-Based Purchases:

Send complete and accurate conversion data to Google Ads so that high ticket or subscription based purchases are correctly attributed to the right campaigns. This allows for more effective bid adjustments and better campaign optimization.

Better Retargeting with Better Match Rates:

Improves Google’s ability to identify and match users across devices to increase the effectiveness of retargeting campaigns and improving the quality of Customer Match audiences.

Ensure Accurate Revenue Tracking for ROAS Optimization:

Ensure that Google Ads receives precise revenue data from server-side events to precent discrepancies between recorded conversions and actual sales.

Reduce Duplicate or Missing Conversions in Google Ads Manager:

Elevar’s event deduplication eliminates issues like double-counting or missing conversions in Google Ads Manager which ensures that conversion data is accurate and reliable for effective campaign optimization.