How to Set Up Reddit in Elevar as a Server Side Destination

Follow the step by step guide to launching your Reddit Server-Side Tracking

Overview

Prerequisites:


Add Reddit as a Server-Side Destination

Locate Reddit Destination:

  • On the homepage of your Elevar Account, locate the "My Tracking" button from the left-hand menu.
  • Once, in "My Tracking" select the "Add Destination" button in the upper right hand corner of the page.
    • A side bar pop-up window will appear, titled "Add Destination".
    • Within this pop-up, use the search function and type "Reddit".
    • Once the Reddit destination appears from the search function, click on it.
      • (See Figure 1)

Step 1 screenshot

Figure 1

Get Started:

  • After locating and clicking on the Reddit destination, you will be taken to overview screen.
  • Click the "Get Started" button in the lower left-hand corner of the Overview box.
    • (See Figure 2)

Step 2 screenshot

Figure 2

Enter Reddit Settings

Reddit Settings:

  • Within the "Reddit Settings", click on "Connect Reddit Account" button. Make sure you are logged out of any personal Reddit accounts before clicking.
  • Next, navigate to the "Ad Account ID" section and enter your Ad Account ID.
  • Once you have entered all of the required information for your Reddit Settings, click on the "Save and Continue" button located at the bottom of the section.
    • (See Figure 3)

Step 3 screenshot

Figure 3

Select Events:

  • Once you have entered your Reddit Settings, you have to select the Event settings.
  • Either click on the button labeled "Use best practices" or "Customize".
    • By default, we will enable all events we support with the exception of "Page Visit" due to potential rate limit concerns. If this works for you, you can leave "Use best practices".
    • If you do not have a high volume site and would like to track "Page Visit" events, select "Customize settings" and enable the "Page View" event.
  • After selecting what events you want to send, click on the "Save and Continue" button at the bottom of this section.
    • (See Figure 4)

Step 4 screenshot

Figure 4

Consent Mode:

  • After selecting the Events settings, you will be prompted to enable Consent Mode.
  • To enable Consent Mode, click on the "Yes, enable for this destination" button. If you do not want to enable Consent Mode, click on the "No" button.
    • If consent is required, select what categories you’d like the shopper to agree to before tracking fires. [Learn More]
  • Once you have all of selected all of the information for enabling Consent Mode, click on the "Save and Continue" button at the bottom of this section.
    • (See Figure 5)

Step 5 screenshot

Figure 5

Select Product Identifier:

  • After selecting details for Consent Mode, you need to choose a Product Identifier.
    • Click on either the "Variant ID", "Product ID" or the "Product SKU" button. Typically, "Variant ID" is the recommended Product Identifier for Reddit.
  • After selecting the Product Identifier, click on the "Save and Continue" button at the bottom of this section
    • (See Figure 6)

Step 6 screenshot

Figure 6

Filter Transactions:

  • After selecting details for the Product Identifier, you need to choose whether or not to filter transactions.
  • Currently, our recommended practices suggests clicking the button labeled, "Yes, Block some transactions", and blocking exchange & historical import orders.
  • Once you have all of selected all of the information for Filtered Transactions, click on the "Save and Continue" button at the bottom of this section.
    • (See Figure 7)

Step 7 screenshot

Figure 7

Subscriptions:

  • If you sell subscriptions, select whether you are using the unified Shopify checkout, or using a separate checkout.Then, navigate to the section titled, "Would you like to send recurring transactions?" select the button labeled "No, block" or "Yes, send".
  • If you do not sell subscriptions, select the button labeled "No".
  • Once you have all of selected all of the information for Subscriptions, click on the "Save and Continue" button at the bottom of this section.
    • (See Figure 8)

Step 8 screenshot

Figure 8

Go Live:

  • After completing all of the previous Reddit Setup Steps, an Overview page will appear.
  • If all of the details within the Configuration Summary look correct, then click on the button labeled "Go Live" at the bottom of this section.
  • A pop-up window will appear, asking for a confirmation of your changes.
  • Click on the button labeled "Yes, Go Live".
    • (See Figure 11)

Step 9 screenshot

Remove Previous Tracking

Remove your previous Reddit tracking for any events you have enabled via Elevar. Your tracking may be added via Google Tag Manager (GTM) or hardcoded in your theme. How to Remove Previous Tracking