Overview

Prerequisites:

• If you have not installed our Shopify Source in your Elevar App. Follow our guide on how to implement the Shopify Source.

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Add Reddit as a Server-Side Destination

Locate Reddit Destination:

• On the homepage of your Elevar Account, locate the "My Tracking" button from the left-hand menu.
• Once, in "My Tracking" select the "Add Destination" button in the upper right hand corner of the page.
  • A side bar pop-up window will appear, titled "Add Destination".
  • Within this pop-up, use the search function and type "Reddit".
  • Once the Reddit destination appears from the search function, click on it.
    • (See Figure 1)

_Figure 1_

Get Started:

• After locating and clicking on the Reddit destination, you will be taken to overview screen.
• Click the "Get Started" button in the lower left-hand corner of the Overview box.
  • (See Figure 2)

_Figure 2_

🚧

Understanding Reddit Server-Side Requests Per Second:

After clicking on the "Get Started" button on the overview screen, an additional pop-up will appear titled "Heads Up".

Ensure that you read this warning and understand that Reddit has a limit of 10 server-side requests per second. If you store has more requests, we recommend disabling the server-side page view and other events. This can be done in the "Events" section of the destination setup.

Enter Reddit Settings

Reddit Settings:

• Within the "Reddit Settings", click on "Connect Reddit Account" button. Make sure you are logged out of any personal Reddit accounts before clicking.
• Navigate to the "Ad Account ID" section and enter your Ad Account ID.
• If you have "Markets" enabled in your Shopify Source, you will see the "Markets" section in your Reddit destination.
  • Select either the "All Markets", "Specific market(s)", or the "No Market ID" button to specify which markets will send data to Reddit.
  • If you have selected "All Markets" navigate to the section titled "Destination Label" and use the text box to enter a label. This is how your destination name will appear across the Elevar app (e.g., My Tracking, Reports, History) and helps to identify your destination across our app, especially when you have multiple instances of the same destination.
  • If you have selected "Specific market(s)", navigate to the section titled "use the drop down menu to select the market groups to specify which market's data will be sent to this destination. Then, navigate to the box titled "Destination Label" and use the text box to enter a label. This is how your destination name will appear across the Elevar app (e.g., My Tracking, Reports, History) and helps to identify your destination across our app, especially when you have multiple instances of the same destination.
• Once you have entered all of the required information for your Reddit Settings, click on the "Save and Continue" button located at the bottom of the section.
  • (See Figure 3)

_Figure 3_

Select Events:

• Once you have entered your Reddit Settings, you have to select the Event settings.
• Either click on the button labeled "Use best practices" or "Customize".
  • By default, we will enable all events we support with the exception of "Page Visit" due to potential rate limit concerns. If this works for you, you can leave "Use best practices".
  • If you do not have a high volume site and would like to track "Page Visit" events, select "Customize settings" and enable the "Page View" event.
• After selecting what events you want to send, click on the "Save and Continue" button located at the bottom of this section.
  • (See Figure 4)

_Figure 4_

Consent Mode:

• After selecting the Events settings, you will be prompted to enable Consent Mode.
• To enable Consent Mode, click on the "Yes, enable for this destination" button. By enabling Consent Mode, this destination will be made "consent aware". This allows you to adjust when data gets sent to this destination based on the consent choices of your users. Then navigate to the section of the page titled "What consent categories should a shopper accept before tracking fires?" and use the checkbox to enable the desires consent categories. The "Ad Storage" and "Analytics Storage" options are the most popular consent categories for Reddit.
  • If consent is required, select what categories you’d like the shopper to agree to before tracking fires. [Learn More]
• If you do not want to enable Consent Mode, click on the "No" button.
• Once you have all of selected all of the information for enabling Consent Mode, click on the "Save and Continue" button located at the bottom of this section.
  • (See Figure 5)

_Figure 5_

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Enabling Consent Mode:

By enabling consent mode, your marketing data processing will depend on:

• Your consent platform configuration
• How your visitors interact with the cookie banner
• What geolocation they visit the store from

That's why you may see a decrease in data across your marketing platforms and lower marketing campaign performance.

For EU Stores: If you are making your tracking setup consent compliant for the first time, you may see a 10-80% decrease in data across all of your marketing destinations.

Select Product Identifier:

• After selecting details for Consent Mode, you need to choose a Product Identifier.
  • Click on either the "Variant ID", "Product ID" or the "Product SKU" button. Typically, "Variant ID" is the recommended Product Identifier for Reddit.
• After selecting the Product Identifier, click on the "Save and Continue" button located at the bottom of this section
  • (See Figure 6)

_Figure 6_

Filter Transactions:

• After selecting details for the Product Identifier, you need to choose whether or not to filter transactions.
• Currently, our recommended practices suggests clicking the button labeled, "Yes, Block some transactions", and blocking exchange & historical import orders.
  • Thinking you may need to block additional orders? Learn how to block these orders in this guide.
  • Not sure if you need to block orders? Look at what Sales Channels you have in Shopify!
• Once you have all of selected all of the information for Filtered Transactions, click on the "Save and Continue" button located at the bottom of this section.
  • (See Figure 7)

_Figure 7_

Subscriptions:

• If you sell subscription products, navigate to the section of the page titled "Do you sell subscription products?" and select the "Yes, using unified Shopify checkout" button. Then, navigate to the section titled, "Would you like to send recurring transactions?" select the button labeled "No, block" or "Yes, send".
• If you do not sell subscriptions, select the button labeled "No".
• Once you have all of selected all of the information for Subscriptions, click on the "Save and Continue" button located at the bottom of this section.
  • (See Figure 8)

_Figure 8_

Web Container Setup:

• After selecting details for the subscriptions, you need to set up the Web Container.
  • First, select the button labeled "Download Pre-Built Web Tags".
    • Once downloaded, import the container into your Google Tag Manager web container.
    • After importing the container into Google Tag Manager, publish the new tags.
• After setting up the web container, click on the "Mark as Complete" button at the bottom of this section.
  • (See Figure 9)

Figure 9

Go Live:

• After completing all of the previous Reddit Setup Steps, an Overview page will appear.
• If all of the details within the Configuration Summary look correct, then click on the button labeled "Go Live" at the bottom of this section.
• A pop-up window will appear, asking for a confirmation of your changes.
• Click on the "Yes, Go Live" button located in the lower right-hand corner of the confirmation window.
  • (See Figure 10)

_Figure 10_

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Remove Previous Tracking:

To avoid duplicate events sent to your destination, we recommend removing your previous tracking.

Follow this guide to learn how to remove previous tracking.