Overview

Follow this guide to learn more about the Ketch Consent Management platform.

Platform Overview

Understanding Ketch Consent Management:

Ketch is a consent management platform (CMP) designed to make compliance simple, scalable, and brand-friendly. As a Google CMP partner and top-rated privacy platform (4.6/5 stars on G2), Ketch enables businesses to deliver transparent consent experiences while enforcing user preferences across all systems and tags.

Unlike legacy tools that provide only static cookie banners, Ketch focuses on two core goals:

• Enhancing the customer journey with dynamic, on-brand consent experiences.
• Enforcing user choices across websites, tags, and connected systems to ensure data is collected and used compliantly.

Key Features:

• Consent Collection and Enforcement: Collect and enforce user consent across cookies, tags, and platforms. Aligns opt-in/opt-out choices directly with tag behavior in GTM or inline tags.
• Customizable Banners and Preference Centers: Over 400 no-code customization options for banners and modals (colors, layouts, device previews, multi-language). Includes consumer-facing preference centers and support for progressive consent.
• Automated Compliance: No-code policy templates for GDPR, CCPA, and other major laws. Automated detection of user location ensures region-specific enforcement.
• AI-Powered Data Mapping and Reporting: Maps your data footprint across systems, surfaces risks, and generates actionable insights. Dashboards provide real-time tracking of consent activity and privacy metrics.
• Integration and Scalability: Modular architecture integrates with internal and external systems via APIs and webhooks. Designed to scale for large, multi-region businesses without high processing costs.

Use Cases with Elevar

Consent-Aligned Tracking:

Ensures tags (Google Ads, Analytics, Meta, TikTok, etc.) fire only when users provide valid consent, complementing Elevar’s server-side tracking.

Global Storefronts:

Automatically applies the correct regulatory rules (GDPR, CCPA, etc.) for multi-region Elevar customers.

Preference Management:

Provides branded, user-friendly consent and preference centers that improve first-party data quality for Elevar customers running data-driven marketing.

Audit-Ready Proof:

Consent and DSR logs simplify compliance audits and support Elevar customers navigating complex privacy environments.