Overview

During internal testing to improve our Google Ads destination, we made backend updates to conversion goal configurations in the Elevar account. While these updates were intended to optimize future functionality, they unintentionally affected some connected Google Ads accounts, particularly those using specific goal settings.

Follow this guide to help determine whether your campaigns were impacted, how to review your change history, and restore your preferred conversion goals if needed.

Who Needs to Take Action?

You do not need to take any action if:

• Your campaigns do not use Begin Checkout or Add to Cart as conversion goals.
• Your campaigns rely exclusively on account-level goals (rather than campaign-specific ones).

You should follow this guide if:

• Your campaigns use Begin Checkout and/or Add to Cart as campaign-specific conversion actions.
• You’ve noticed performance changes or drops in conversion reporting in your Google Ads account.
• You want to verify and restore any conversion goals that may have been altered during this testing period.

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How to Access and View Change History

Access Change History:

• Begin on your Google Ads homepage and use the search function located at top of the page to navigate to the Change History page.

Apply Change History Filters:

• Once you have accessed the Change History page in your Google Ads account, you will need to apply filters to see the applicable changes.
  • Navigate to the upper left-hand corner of the page and click on the "Campaign Status" filter button. Use the drop-down menu to click on the "Campaign Status: All" option.
  • Navigate to the upper right-hand corner of the page and click on the date filter. Use the calendar to select the date range of June 17th, 2025 to June 19th, 2025.
    • (See Figure 1)

_Figure 1_

Standard Goals Changed

View Standard Goals Change:

• Once you have accessed your Change History page and applied the appropriate filters, navigate to the table of all changes.
• Navigate to the column titled "Change" and locate the row titled "Standard Goals Changed". Click on the expandable drop-down menu to view more details about this change. Here you will see what conversion goals have been added or removed.
  • (See Figure 2)

_Figure 2_

Access Campaign Settings:

• Begin on your Google Ads homepage and use the left-hand navigation menu to click on the "Campaigns" tab.
• Once on your Campaigns page, use the table to locate the desired campaign and click on the "Settings" or gear icon.
  • (See Figure 3)

_Figure 3_

Select Campaign Goals:

• An additional side pop-up window will appear titled "Settings". Navigate to the section of the window titled "Conversion Goals" and click on the expandable drop-down button.
• Locate and click on the "Conversion Goals" button.
  • An additional pop-up window will appear titled "Choose conversion goals for this campaign". Here you will see the optional conversion goals that can be selected for the specific campaign. Select the conversion goals that were previously removed.
  • Once you have selected the required conversion goals, click on the "Save" button located in the bottom right-hand corner of the window. Additionally, click on the "Save" button located in the bottom right-hand corner of the "Conversion Goals" tab on the "Settings" window.
    • (See figure 4)

_Figure 4_

Account Default Goals Used

View Account Default Goals Used Change:

• Once you have accessed your Change History page and applied the appropriate filters, navigate to the table of all changes.
• Navigate to the column titled "Change" and locate the row titled "Account default goals used".
  • (See Figure 5)

_Figure 5_

Access Campaign Settings:

• Begin on your Google Ads homepage and use the left-hand navigation menu to click on the "Campaigns" tab.
• Once on your Campaigns page, use the table to locate the desired campaign and click on the "Settings" or gear icon.
  • (See Figure 6)

_Figure 6 _

Select Campaign Goal Settings:

• An additional side pop-up window will appear titled "Settings". Navigate to the section of the window titled "Conversion Goals" and click on the expandable drop-down button.
• Navigate to the "Account Default" drop-down menu and click on the expandable menu to select the "Campaign Specific" option.
  • (See Figure 7)

_Figure 7_

Select Campaign Goals:

• Locate and click on the "Conversion Goals" button.
  • An additional pop-up window will appear titled "Choose conversion goals for this campaign". Here you will see the optional conversion goals that can be selected for the specific campaign. Select the conversion goals that were previously removed.
  • Once you have selected the required conversion goals, click on the "Save" button located in the bottom right-hand corner of the window. Additionally, click on the "Save" button located in the bottom right-hand corner of the "Conversion Goals" tab on the "Settings" window.
    • (See Figure 8)

_Figure 8 _