Overview

To set up Consent Mode, start by enabling it in the Shopify source and configuring the pre-built consent tag. Elevar’s Consent Mode works with various consent management platforms (CMPs), allowing you to add a consent banner to your website and facilitating server-side tracking based on shopper consent. After importing, you can customize consent rules for each marketing destination.

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Warning: Do not use OneTrust's auto-blocking with Elevar's Consent Mode.

If you enable auto-blocking, Google Tag Manager will be blocked from loading unless a shopper has accepted all cookies. Therefore any logic you setup with Elevar's Consent Mode will not work if the shopper accepts some cookies or no cookies.

Prerequisites:

• To use Consent Mode, you need to have a compatible CMP installed. For a list of supported providers, please refer to our guide on Compatible Consent Management Platforms.
• If you have not installed the Shopify source in the Elevar App yet, follow this guide on how to implement the Shopify Source on your Shopify store.

Enable Consent Mode in the Shopify Source

Navigate to Shopify Source:

• Begin on your Elevar homepage and use the left-hand menu to click on the "My Tracking" tab.
• Locate and click on the "Shopify" source.
  • (See Figure 1)

Figure 1

Enable Google Consent Mode Integration:

• Locate the "Setup Steps" box and click on the "Consent Mode" tab.
• Navigate to the "Would you like to enable our Google Consent Mode integration?" section of the page and click on the "Yes" button to enable Consent Mode.
  • (See Figure 2)

_Figure 2_

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Consent Mode can block all data from being sent to your marketing destinations if set up incorrectly.

This setup requires advanced knowledge of Google Tag Manager consent and how your CMP integrations with your website.

If you accept the risk, you can proceed by clicking the "I accept the risk button", if you are not advanced we are happy to help with our Done-For-You Consent Install and take the stress out of understanding Goolgle Tag Manager consent off you. If this is you, click the "Purchase our Done-For-You Consent Install" link and let us take the lead.

Enabling Consent Mode Warning:

• After clicking "Yes", an additional pop-up window will appear.
  • By enabling consent mode, your marketing data processing will depend on, your consent platform configuration, how your visitors interact with the cookie banner, and what geolocation they visit the store from. That's why you may see a decrease in data across your marketing platforms and lower marketing campaign performance.
  • For EU Stores: If you are making your tracking setup consent compliant for the first time, you may see a 10-80% decrease in data across all of your marketing destinations.
• Locate and click on the box titled, "I accept the risks of enabling Elevar's Google Consent Mode Integration".
• Once you have read and accepted the risks, locate and click on the "Enable" button located in the bottom left-hand corner of the window.
  • (See Figure 3)

_Figure 3_

Set Up Your Consent Integration:

• Once you have accepted Consent Mode, navigate to the section of the page titled "Set Up Your Consent Integration".
  • Locate and click on the button labeled "Go to Guide" and you will be brought to this guide. Follow the guide to set up your consent mode integration with our compatible Consent providers.
  • Once you've completed any steps specific to your consent provider, click on the "Mark as Complete" button located at the bottom of this section.
    • (See Figure 4)

Figure 4

Select Fallback Consent Options:

• Navigate to the section of the page titled "What categories would you like to grant if no consent is provided".
  • When no consent is provided you may wish to provide default consent selections for your server-side events to fallback on. If no selections are made here, server-side events will be ignored when no consent is provider.
  • If selections are made here, we will assume that the selected options have been provided when consent has been captured.
• Once you have selected the desired fallback consent options, click on the "Save" button located at the bottom of the page.
  • (See Figure 5)

_Figure 5_

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Legal requirements will vary by regions and if you have opt-in or opt-out requirements. Elevar does not offer legal advice regarding GDPR or any consent compliance. Please consult your legal team if unsure if you should make fallback selections

Next Step

Assign Consent Requirements for your Browser Tags:

• Please follow this guide to learn how to assign Consent requirements for browser tags.

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Do not skip this step! Our Web Tags will not adhere to your consent rules without this.