Elevar Events and Properties Sent to Mixpanel
Overview
Read this guide to learn about the events and properties that Elevar sends to Mixpanel. Within the Elevar app, you can select from the following events and properties to send, allowing you to customize the data flow to your specific needs.
Elevar Events and Properties:
When setting up Mixpanel as a server-side destination, several Elevar events are tracked. Below is a list of the events and their corresponding properties that are sent:
| Event Name | Properties |
|---|---|
| Page View | Triggered on all pageviews from your online store. |
| View Item List | Triggered on collection views from your online store. |
| Select Item | Triggers when an item is selected. |
| View Item | Triggered on product detail views from your online store. |
| Add To Cart | Triggered on all add to cart event actions from your online store. |
| View Cart | Triggered when a user visits the cart page on your online store. |
| Begin Checkout | Triggered when a user starts their checkout process. |
| Add Shipping Info | Triggered when a user reaches the shipping step in their checkout process. |
| Add Payment Info | Triggered when a user reaches the payment step in their checkout process. |
| Purchase | Triggered on transaction events from all channels connected to your Shop. |
| Subscription Purchase | Triggered when a shopper purchases a first time subscription order on a unified Shopify Checkout. Requires the purchase to include a product with a selling plan name or the "Subscription First Order" tag to be added prior to order creation. Requires that the corresponding purchase event is enabled. |
| Remove from Cart | Triggered on all remove from cart event actions from your online store. |
| View Search Results | Triggered when a user views a search results page on your online store. |
| Account Sign Up | Triggered when a user signs up for an account on your online store. |
| Login | Triggered when a user logs into their account on your online store. |
| Refund | Triggered when a customer returns items they've purchased and you have to refund a customer's payment. |
| Email Sign Up | Triggered when a user subscribes to an email list from your online store. |
Event Tracking Customization:
Learn more about the event tracking customization currently available for the Mixpanel destination.
- Trigger checkout funnel events from checkout actions: This will use checkout create/update actions as the trigger for checkout funnel events, rather than checkout page loads.
- Trigger purchase events from order creation: This will use order creation as the trigger for purchase events, rather than the "Thank You" page load. We recommend using this for better tracking.
Updated 28 days ago