Overview

Follow this guide to learn how to locate conversion goals in Microsoft Advertising (Bing).

What Are Conversion Goals?

In Microsoft Advertising, a conversion goal is a tool that helps optimize your campaigns by focusing on specific actions that drive value, such as purchases or sign-ups. Conversion goals automate bid adjustments and targeting settings based on historical performance to maximize conversions or revenue. Essentially, conversion goals streamline campaign management and enhance performance by automating key tasks and aligning efforts with your business objectives.

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Creating Conversion Goals In Microsoft Advertising

Follow this guide to learn how to create conversion goals!

How to Locate Conversion Data in Microsoft Advertising

Locate Conversion Goals:

• Begin on your Microsoft Advertising homepage and use the left-hand navigation menu to click on the "Conversions" tab.
• An additional left-hand navigation menu will appear, locate and click on the "Conversion goals" tab.
• You will be brought to a page titled "Conversion Goals". Here you will find all of the conversion goals you have created.
  • (See Figure 1)

_Figure 1_