Elevar Events and Properties Sent to TikTok
Overview
Read this guide to learn about the events and properties that Elevar sends to TikTok! Within the Elevar app, you can select from the following events and properties to send, allowing you to customize the data flow to your specific needs.
Elevar Events and Properties:
When setting up TikTok as a server-side destination, several Elevar events are tracked. Below is a list of the events and their corresponding properties that are sent:
| Event Name: | Properties: |
|---|---|
| View Item List | Triggered on collection views from your online store. |
| View Item | Triggered on product detail views from your online store. |
| Add To Cart | Triggered on all add to cart event actions from your online store. |
| Begin Checkout | Triggered when a user starts their checkout process. |
| Add Payment Info | Triggered when a user reaches the payment step in their checkout process. |
| Purchase | Triggered on transaction events from all channels connected to your Shop. |
| New Customer Purchase | Triggered on transaction events for new customers. Requires that the corresponding purchase event is enabled. |
| Returning Customer Purchase | Triggered on transaction events for returning customers. Requires that the corresponding purchase event is enabled. |
| Complete Payment | Triggered on transaction events from all channels connected to your Shop. |
| Subscription Purchase | Triggered when a shopper purchases a first time subscription order on a unified Shopify Checkout. Requires the purchase to include a product with a selling plan name or the "Subscription First Order" or "Ordergroove Trigger Order" tag to be added prior to order creation. Requires that the corresponding purchase event is enabled. |
| View Search Results | Triggered when a user views a search results page on your online store. |
| Account Sign Up | Triggered when a user signs up for an account on your online store. |
| Email Sign Up | Triggered when a user subscribes to an email list from your online store. |
Event Tracking Customization:
Learn more about the event tracking customization currently available for the TikTok destination.
- Trigger checkout funnel events from checkout actions: This will use checkout create/update actions as the trigger for checkout funnel events, rather than checkout page loads.
- Trigger purchase events from order creation: This will use order creation as the trigger for purchase events, rather than the "Thank You" page load. We recommend using this for better tracking.
Updated 10 days ago