How to Find X (Twitter) Universal Website Tag ID

In order to setup Google Tag Manager tags for Twitter, we'll need to have a Twitter Tag ID

Step 1: Log into X (Twitter) Ads Manager

Twitter Ads Manager

Step 2: Navigate to Tools > Events Manager


Not seeing a Tools tab in your account? This is likely because a credit card hasn’t been added to your account. Find how to add one here.

Step 3: If prompted, generate your new Universal Website Tag.

Select Add Event Source > Click Universal Website Tag > Agree to the Terms of Service.

Step 4: Copy your Twitter Tag ID

Example: a1a1a