Elevar's pre-built Data Layer is mapped for websites. It does not track ecommerce funnel events (e.g. Add to Cart, Item Views) that occur in a mobile app.
If your mobile app sends orders to your Shopify Store, then Elevar's server-side tracking can send these mobile app orders to any marketing destination. Why? Because Elevar's server-side tracking is order-creation-based tracking. So any order created in Shopify can be sent to destinations.
If you've set up your own mobile app tracking and would like to exclude app orders from being sent via Elevar's server-side integrations, here's how you can block specific transactions.
Updated 1 day ago