Overview

Elevar collaborates with consent providers that integrate with Google's Consent Mode. Setting up Consent Mode using our guides will make your Google Tag Manager (GTM) tags consent-aware, as well as any server-side activities configured within your Elevar destinations.

Important Consent Mode Considerations:

Enabling Consent Mode ensures that marketing destinations are "consent aware," meaning they will only process data from users who have granted permission. While this is crucial for compliance with privacy regulations, it's important to note that it may also impact marketing campaign performance. Certain data may be blocked until consent is granted, leading to reduced tracking capabilities and less effective targeting.

One of the main benefits of Elevar is our channel accuracy guarantee. We guarantee that we can send 99% of orders to marketing destinations because of our server-side tracking technology and direct integration with Shopify. This means that whenever an order is created on your Shopify store, we can “listen” for that order and automatically send it to your connected server-side marketing destinations. However, if some customers do not provide consent to track them, this prevents Elevar from sending their data to marketing destinations, negatively impacting marketing campaign performance.

We also offer a service to help configure Consent Mode for your website, ensuring it is set up according to best practices. This service can be purchased directly within the Elevar application in the “Audits & Setups” section under “Implementation.” Please be aware of the impact of enabling Consent Mode, and reach out to our team if you have any questions.

❗️

Note: Understanding Consent Mode Implications

When implementing Consent Mode, keep in mind that you may have certain Consent Mode settings configured, such as opt-in (where consent is required before any data collection) or opt-out (where data collection is permitted unless the user explicitly denies consent).

This distinction can significantly affect data availability and marketing performance because enabling Consent Mode may lead to reduced tracking and targeting effectiveness, impacting overall campaign performance.

Getting Started with Consent Mode

1 . Enable Consent Mode in the Shopify Source:

Not all consent providers will need pre-built tags, to know if your provider does it is best to follow the guide linked within the app you'll find when following our guide, for Consent Mode Step 1: Enabling Consent Mode

2. Assign Your Consent Requirement for Your Client-Side Tags:

Review and set your Google Tag Manager (GTM) tags to be consent aware in GTM. Follow our guide, Consent Mode Step 2: Assign Your Consent Requirements for Your Client-Side Tags, to make these update. You will need to know which consent types are required before the tags will fire. If you unsure, it is suggested you reach out to legal counsel. Elevar will not advise for consent requirements.

3. Customize Server-Side Destinations:

Next, you'll update your server-side destinations to be consent aware. You will do this in the Elevar App, following our guide, Consent Mode Step 3: Customize Server-Side Destinations. Before making updates, you will need to review which consent types. You will want to require before server-side side events are processed.