Overview

Guides:

Platform Overview

Understanding Google Analytics:

Google Analytics 4 (GA4) is an analytics platform that provides insights into user behavior across websites and apps. GA4 uses an event-based tracking model instead of session-based tracking to provide a more detailed and flexible view of customer interactions.

GA4 collects data by tracking user interactions as individual events. Therefore, allowing businesses to set up custom events, monitor key conversions, and analyze audience behavior across multiple platforms.

How Google Analytics 4 Works with Elevar:

Elevar enhances GA4 by enabling server-side tracking, which improves data accuracy and attribution. By capturing first-party data directly from the server, Elevar reduces data loss due to ad blockers or cookie restrictions.

Use Cases

Improve Data Accuracy in GA4:

All key customer events, such as purchases, add-to-cart actions, and checkout steps, are tracked consistently across browser and server-side environments. This reduces data loss due to browser restrictions, ad blockers, and iOS privacy changes.

Enhance Attribution for Smarter Decision-Making:

By capturing a complete customer journey and sending enriched event data, Elevar helps GA4 provide more accurate attribution across marketing channels.

Reduce Duplicate or Missing Events:

Prevent discrepancies in GA4 by deduplicating events sent from both browser and server-side tracking. This helps avoid inflated conversion counts and missing revenue data.

Track Subscription and High AOV Purchases More Reliably:

For brands with recurring revenue models or high ticket items, Elevar ensures GA4 accurately tracks these conversions, even when traditional browser tracking fails.

Improve Funnel Analysis and User Behavior Insights:

Enhance GA4’s event tracking for critical user interactions, such as product views, checkout steps, and form submissions, which helps to optimize conversion funnels.

Optimize Google Ads and Marketing Spend:

With more precise data flowing into GA4, Google Ads and other marketing platforms can make better bidding decisions which leads to improved return on ad spend (ROAS) and more effective budget allocation.

Simplify GA4 Event Setup and Management:

Instead of manually configuring GA4 events, Elevar automates tracking implementation. This reduces the need for developer resources and ensuring consistency across your marketing stack.