How to Set Up Wunderkind Pixel/Web Tracking via Google Tag Manager

Learn how to implement Wunderkind Pixel/Web Tracking via Google Tag Manager


If you would like to implement Wunderkind Pixel/Web tracking via Google Tag Manager, follow these easy steps to publish.

This integration supports all of the standard eCommerce tracking for your Wunderkind Pixel integration.

Wunderkind is a performance marketing channel that delivers one-to-one messages across email and text at an unmatched scale. Learn more about Wunderkind here.


Install Elevar's Data Layer & Shopify Source on your store. Follow our guide on how to implement the Shopify Source.

Download the Pre-Built Wunderkind Tags

Locate Wunderkind Container:

  • Begin on the homepage of your Elevar app. Use the left-hand navigation menu and click on the tab titled "Pre-Build Tags".
  • Use the search function to locate and click on the Wunderkind Pixel Container.
    • (See Figure 1)

Step 1 screenshot

Figure 1

Download Wunderkind Container:

  • Once in the Wunderkind Container, navigate to the box titled "Download Container".
  • Click on the button labeled "Download Container".
    • (See Figure 2)

Step 2 screenshot_Figure 2_

Import the Pre-Built Wunderkind Tags into GTM

Import Container:

  • Log in to your Google Tag Manager Account.
  • Select your GTM Web Container.
  • Click on the "Admin" button located in the upper menu bar.
    • Use the right-hand menu under the "Container" section and click on the tab labeled "Import Container".
      • (See Figure 3)

Step 3 screenshot

Figure 3

Import Container Information:

  • Under the "Select file to import" section, click on the "Select File" button and choose the Wunderkind Container that was previously downloaded.
  • Under the "Choose workplace" section, either create a new workplace titled "Wunderkind Tracking" or select your "Default Tracking".
  • Next be sure to select the "Merge" option first, then the "Overwrite conflicting tags, triggers, and variables" option second.
  • Once you have completed filling out the necessary details for this container, click on the "Confirm" button located at the bottom of the page.
    • (See Figure 4)

Step 4 screenshot_Figure 4_

[Optional] QA the New Tags with Google Tag Manager's Preview Mode

  • Follow our guide to QA your tags in Google Tag Manager (GTM) preview mode.

Publish the Pre-Built Tags

  • After importing the Wunderkind tag container, you will be brought back to the Google Tag Manager homepage.
  • In your Tracking workspace, click on the "Submit" button in the upper right hand corner of the page.
    • An additional confirmation page will appear. Be sure to click on the "Publish" button in the upper right-hand corner of the page.
    • (See Figure 5)

Step 5 screenshot

Figure 5