Overview

Guides:

Platform Overview

Understanding Sendlane:

Sendlane is a marketing automation platform designed for eCommerce businesses. The platform offers tools for email marketing, SMS marketing, reviews, and forms.

Key Features of Sendlane:

Email Marketing: Create personalized emails with a drag-and-drop builder, automated responses, and A/B testing.
SMS Marketing: Send targeted SMS campaigns and set up automated workflows for order confirmations, shipping updates, and more.
Reviews and Forms: Collect and manage customer reviews, and create forms for lead capture and acquisition.
Advanced Segmentation: Segment your audience based on customer data and activity for highly targeted campaigns.

Use Cases

Trigger automations in real time:

Send Elevar-tracked events like product viewed, add to cart, and purchase to Sendlane to trigger timely emails and texts that increase conversions.

Improve abandoned cart and browse recovery flows:

Recover more revenue by capturing behavior even when tracking pixels fail, using Elevar’s server-side data to fire Sendlane flows with precision.

Build smarter segments:

Feed detailed user behavior into Sendlane to create dynamic, behavior-based segments—like high-intent browsers, repeat purchasers, or first-time shoppers.

Personalize content with enriched data:

Use Elevar’s event metadata (product ID, category, price, etc.) to dynamically populate email and SMS content for more relevant messaging.

Unify lifecycle marketing data:

Ensure Sendlane receives the same clean event stream you send to GA4, Meta, and other platforms, creating alignment across your entire tech stack.

Improve deliverability and timing:

Trigger key lifecycle messages based on server-side data that isn’t dependent on the browser, helping ensure messages are sent, even when front-end events are lost.