What Custom Parameter Data Is Included In Facebook Purchase Tags?

In addition to standard product data you can also find advanced matching user data and conversion API required data

We've added additional manual advanced matching parameter data to the purchase events that can help with:

Here is the purchase tag:

Client Side Parameters sent:

Parameter name
em	hashed email address
external_id	user_id from Elevar's Data Layer
ga_id	this is the GA cookie value set on all users
ph	phone number
fn	customer first name
ln	customer last name
ct	customer city
st	customer state
zp	customer postal code
country	customer country code
value	order values as defined by revenue, subtotal, or product subtotal
contents	an array of product data ex: [{"id":"9005846987058","name":"The Collection Snowboard: Liquid","content_category":"snowboards","item_price":"749.95","quantity":"1"}]
content_ids	product identifier selected, this could be product ID, SKU, or Variant ID
order_id	order ID
content_type	product group or product varies based on which product ID is used
currency	currency code
customer_type	new or returning
eventID	unique ID per event, same is passed for the client-side and server-side version of the same event. This is used to deduplicate events in facebook

Additional user data is passed server-side, and enriched using session enrichment when available.

Learn more about our full Facebook setup here.