What is Shopify Markets?

Overview

Markets:

Markets, formerly known as Shopify’s cross-border selling solution, has evolved into a platform for all expansion needs on Shopify. It offers customization options by allowing you to tailor your catalog, store theme, currency, languages, and domains for each market. Additionally, Markets centralizes all your growth activities into a single interface therefore streamlining the management of multiple markets and simplifying the expansion process.

Shopify Markets:

Shopify Markets is a tool that allows merchants to expand their business globally by configuring their stores to cater to multiple countries and regions. This creates a more localized shopping experience and allows you to scale your business across different regions.

How It Works:

In Shopify, a "market" is defined as a group of one or more regions that a merchant targets for sales. Merchants can have one primary market and up to 50 additional markets. Each market can be configured to offer a distinct buyer experience tailored to the specific needs of the region it serves.

Key Features:

• Primary Market: The main market where most of the merchant's sales are targeted.
• Additional Markets: You can choose to configure your desired amount of markets, each with its own localized settings.
• Localized Experiences: Merchants can set different buyer experiences for each market, including languages, pricing, and shipping options.

If a store is operating in a specific region, that region must be included in one of the store’s active markets. This ensures that visitors cannot select a shipping address or engage in transactions for regions not included in any of the active markets. When developing applications for merchants, it’s crucial to reference their market configuration to understand their sales regions and buyer experience settings.

Elevar Support Limitation:

While Shopify supports up to 50 markets, Elevar only supports up to 5 market groups by default. Additional market groups are available by reaching out to Elevar support. This means that while merchants can define multiple markets within Shopify, Elevar's functionality is limited to supporting a maximum of 5 market groups. Merchants should be aware of this limitation when configuring their markets within Shopify.

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Note: When building customer-facing experiences, avoid exposing the merchant’s internal market groupings.

For example, do not require visitors to discern whether a merchant categorizes Germany as “Western Europe” or “Central Europe.” Instead, visitors should be presented with only the geographic regions where the merchant actively sells.

How Elevar Works with Shopify Markets

Elevar integrates with Shopify Markets to enhance tracking and data management across different regions, enabling a seamless experience for managing your store’s global performance.

Integration:

Integrating Elevar with Shopify Markets allows you to manage and track your market groups. Elevar’s integration with Shopify Markets enables you to handle different market configurations, ensuring that each market's unique settings are correctly reflected. You can choose whether to apply the same tracking pixels across all markets or to use specific pixels for each one, depending on your needs.

During integration, you may be prompted to approve data access permissions through Shopify. This step is necessary for ensuring that Elevar can accurately capture and utilize data from each market. By properly configuring these settings, Elevar helps to streamline your global sales efforts and enhances your ability to analyze and optimize performance across various regions.

Benefits:

• Streamlined Data Management: Manage and analyze data across multiple markets from a single interface, ensuring accurate insights for each region.
• Customized Tracking: Tailor your tracking setup for different market groups to reflect the specific needs of each region.
• Accurate Reporting: Elevar’s integration ensures your data collection aligns with Shopify’s market configurations, providing precise and actionable insights.