Overview

Shopify Markets:

Shopify Markets is Shopify’s unified cross-border commerce solution that allows merchants to manage global expansion through a single interface. Formerly known as Shopify’s cross-border selling tool, Markets has evolved to support tailored experiences across regions, including localized product catalogs, store themes, currencies, languages, and domains.

Markets enables merchants to:

• Group countries or regions into "markets"
• Customize buyer experiences per market
• Centralize their global growth activities in one place
• Represent specific sets of customers using parent and submarket structures. Submarkets can inherit customizations from their parent market, streamlining setup across similar regions.

How It Works:

In Shopify, a "market" is defined as a group of one or more regions that a merchant targets for sales. Merchants can have one primary market and up to 50 additional markets. Each market can be configured to offer a distinct buyer experience tailored to the specific needs of the region it serves.

Markets can also be structured into parent markets and submarkets. A parent market (like “Europe”) acts as a template, and submarkets (like “France” or “Germany”) inherit settings such as currency, catalog, and theme customizations from the parent. These inherited settings can be overridden as needed to localize the experience further.

If a visitor does not match any of your configured markets, Shopify uses a backup region to define their storefront experience. This ensures every customer is presented with a fully functioning store, even if they fall outside your primary market definitions.

Key Features:

• Primary Market: The main market where most of the merchant's sales are targeted.
• Additional Markets: You can choose to configure your desired amount of markets, each with its own localized settings.
• Localized Experiences: You can set different buyer experiences for each market, including languages, pricing, and shipping options.
• Parent/Submarket Inheritance: Submarkets can automatically inherit settings from their parent market, including catalogs, currency, and theme customizations. These settings can then be overridden if needed for more localized control.
• Catalog Management Across All Plans: Previously only available to Shopify Plus merchants, catalog assignments are now available across all Shopify plans. This allows you to control which products are visible or purchasable in each market.
• “View As” Functionality: You can preview the storefront or product catalog as if they were a customer in a specific market. This includes currency, product availability, and customizations—reducing guesswork during market testing.

If a store is operating in a specific region, that region must be included in one of the store’s active markets. This ensures that visitors cannot select a shipping address or engage in transactions for regions not included in any of the active markets. When developing applications for merchants, it’s crucial to reference their market configuration to understand their sales regions and buyer experience settings.

Elevar Support Limitation:

While Shopify supports up to 50 markets, Elevar only supports up to 5 market groups by default. Additional market groups are available by reaching out to Elevar support. This means that while merchants can define multiple markets within Shopify, Elevar's functionality is limited to supporting a maximum of 5 market groups. Merchants should be aware of this limitation when configuring their markets within Shopify.

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Note: When building customer-facing experiences, avoid exposing the merchant’s internal market groupings.

For example, do not require visitors to discern whether a merchant categorizes Germany as “Western Europe” or “Central Europe.” Instead, visitors should be presented with only the geographic regions where the merchant actively sells.

How Elevar Works with Shopify Markets

Elevar integrates with Shopify Markets to enhance tracking and data management across different regions, enabling a seamless experience for managing your store’s global performance.

Integration:

Integrating Elevar with Shopify Markets allows you to manage and track your market groups. Elevar’s integration with Shopify Markets enables you to handle different market configurations, ensuring that each market's unique settings are correctly reflected. You can choose whether to apply the same tracking pixels across all markets or to use specific pixels for each one, depending on your needs.

During integration, you may be prompted to approve data access permissions through Shopify. This step is necessary for ensuring that Elevar can accurately capture and utilize data from each market. By properly configuring these settings, Elevar helps to streamline your global sales efforts and enhances your ability to analyze and optimize performance across various regions.

Benefits:

• Streamlined Data Management: Manage and analyze data across multiple markets from a single interface, ensuring accurate insights for each region.
• Customized Tracking: Tailor your tracking setup for different market groups to reflect the specific needs of each region.
• Accurate Reporting: Elevar’s integration ensures your data collection aligns with Shopify’s market configurations, providing precise and actionable insights.