Overview

Guides:

Platform Overview

Understanding Taboola

Taboola is a content discovery and native advertising platform that helps brands connect with the right audiences. Taboola makes it easier for businesses to reach engaged users by recommending relevant articles, videos, and products based on user interests and online behavior.

Key Features of Taboola:

Seamless Native Advertising: Ads appear naturally within content, making them less disruptive and more effective.
Recommendations: AI-driven algorithms to match content with the right audience at the right time.

How Taboola Works with Elevar

By integrating with Elevar, Taboola advertisers get more accurate tracking and attribution because every click and conversion is counted. Elevar helps brands refine their targeting, optimize ad spend, and measure performance more effectively.

Use Cases

Improve conversion tracking accuracy:

Send server-side purchase events from Elevar to Taboola to ensure every conversion is captured, even when pixels fail due to browser restrictions.

Power smarter optimization:

Feed enriched data like product ID, order value, or customer type to help Taboola’s algorithm better optimize bids and placements.

Attribute revenue across complex journeys:

Track conversions that occur days after a click or across devices, giving Taboola proper credit and informing better budget decisions.

Build high-intent retargeting audiences:

Use Elevar-tracked behaviors, like product views or add to cart, to inform Taboola retargeting strategies with more relevant, real-time signals.

Improve ROI from content marketing:

Measure the true performance of content-led campaigns by tying engagement and conversion data back to Taboola in a clean, structured way.