Sources Overview

Learn how server-side sources help collect the data you need to ensure accurate conversion tracking for your destinations.

What is a source?

A source is one single stream of data that feeds into your Elevar Server-Side data engine. For example, a shopper's browsing behavior on your website or Shopify transactions are considered data sources.

Sources provide the data your server-side destinations require, such as channels like Facebook Conversion API, Google Analytics, and others.

You can find these integrations in your Elevar Dashboard by clicking on the "My Tracking" tab.