How to Find Conversion Event Name in Outbrain

In order to setup server-side tracking for Outbrain, we'll need to map to your Conversions Name in Outbrain

  1. Sign into your Outbrain Account

  2. Navigate to Conversions

  3. The Conversion Name associated with each Conversion Event you set up will be noted in the "Name" column
    Example: Add to Cart, Content view


Does Outbrain's interface look different than what's listed above? Outbrain might have updated their steps! If that's the case, here's Outbrain's Guide on Conversions & the Outbrain Pixel.