add_to_cart sending duplicate data

After implementing Elevar’s Tag Management Suite App, if you see that your addtocart tag is sending duplicate data.

Please follow the troubleshooting steps below.

This issue usually happens when you have the Google Shopping App installed and have also implemented Elevar’s remarketing tags for your Google AdWords remarketing campaigns

If you view your page source, you can search for this line of code to confirm that Google Shopping is installed.

**Note: Elevar’s tag is ‘dl_add_to_cart’ and Google Shopping’s tag is formatted like add_to_cart

To solve this issue, all you have to do is decide whether to implement remarketing through Elevar (GTM) or Google Shopping, since having both will sometimes lead to duplicate Google Ads tracking.

The Shopify/Google setup works in a similar manner as ours by sending custom retail data to your Google Ads account that can be used in remarketing campaigns, so the decision of which setup to use is more of a business preference.

If you want to implement remarketing using Google Shopping, then we would recommend pausing the Google Ads tags inside of GTM to prevent duplicate data reporting.

If you have any questions please don't hesitate to contact us!


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