Enable Google Ads Conversion Tag

Access Conversion Tag:

• Begin on your Google Tag Manager homepage and use the left-hand menu to click on the "Tag" tab.
• Locate and click on the "Google Ads Conversion Tag'.
  • Enter your specific information into the text boxes.
    • Merchant ID: Your Google Merchant Center ID
    • Feed Country: Your unique country code.
    • Feed Language: You need to use ISO 639-1 language codes.
• Once you have added the specific information, be sure to save your changes by clicking on the "Save" button in the upper-right hand corner of the page.
  • (See Figure 1)

Figure 1

How to locate Merchant Center ID:

• Begin on your Google Merchant Center homepage and navigate to the upper menu bar.
• Navigate to the section of the upper menu where you account is listed and locate your Merchant Center ID.
  • (See Figure 2)

Figure 2

Add Elevar Variables

• Add this variable to the Discount field:

{{dlv - Thank You Page - Discount Amount}}

• Add this variable to the Items field:

{{js - Google Ads - Purchase Product Data}}

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Please note this product purchase data is set to use SKU by default.

If you need to use product ID or something different then you can modify using instructions in the variable. Or read here on how to change.