Overview

Guides:

Platform Overview

Understanding X Platform’s Advertising and Conversion Tracking:

X is a digital advertising platform that enables businesses to promote their products, drive conversions, and measure campaign performance. It relies on conversion tracking to understand user actions, such as purchases or sign-ups, and use that data to optimize ad delivery and targeting.

How X (Twitter) Tracking Works with Elevar

The Elevar X (Twitter) destination includes several features such as:

Behavioral Event Tracking: Captures detailed user actions from the data layer, including product views and checkout behavior.
Real-Time Event Delivery: Ensures X receives timely event data to inform ad performance and bidding strategies.
Improved Match Rates: Enhances X’s ability to associate events with users through enriched server-side data.

Use Cases

Optimize Campaign Performance with Real-Time Conversion Data:

Feed accurate purchase and event data from Elevar to X so its ad algorithms can better identify what’s driving results and optimize accordingly.

Improve Audience Targeting:

Use Elevar tracked behaviors, like product views or add-to-cart events, to build more precise custom audiences and lookalikes for your X campaigns.

Attribute Revenue with Confidence:

Ensure X gets credit for the sales it actually drives by sending server-side conversion data that’s less prone to ad blockers or cookie loss.

Boost Retargeting Effectiveness:

Retarget high intent users based on their on-site actions (captured by Elevar), like browsing a specific product or abandoning checkout.

Reduce Wasted Spend:

Eliminate noise from poorly matched or delayed conversion data for faster and more accurate budget adjustments.

Enhance Campaign Reporting:

Get a complete view of X performance within your analytics and reporting tools by ensuring clean, consistent conversion tracking across platforms.