How to Find Bing/Microsoft Account UET ID

In order to setup Google Tag Manager tags for Bing/Microsoft, we'll need to have a Bing UET ID

Step 1: Login to Bing Ads

Step 2: Select Tools > UET Tag

Step 3: Your UET ID will be in the Tag ID Column

Example: 1111111

Don't have a Bing tag created? You can create one by selecting the green Create button available on this page.


Does Bing's interface look different than what's listed above? Bing might have updated their steps! If that's the case, follow Bing's Where do I find the UET tag tracking code in Microsoft Advertising article instead.