Overview

In order to setup Google Tag Manager tags for Bing/Microsoft, you will need to locate your Microsoft/Bing UET ID

How to Locate Microsoft (Bing) Account UET ID

Access Conversion Settings:

• Login to Microsoft Advertising
• Begin on the Microsoft Advertising and use the left-hand menu to click on the "Conversions" tab.
• An additional pop-up window will appear and click on the "UET Tag" tab.
  • (See Figure 1)

Figure 1

Locate UET ID:

• Once in the UET Tag Settings, locate your current tag.
• Navigate to the section of the page titled "Tag ID" and the combination of letters and numbers is your UET Tag ID.
  • Example UET Tag ID: 1111111
  • (See Figure 2)

Figure 2