General Questions

Do you recommend using Google Tag Manager to improve site speed performance?

• Yes, Google Tag Manager is good for site performance when you are moving third party tags from your codebase to GTM to load async and rely on the dataLayer vs having multiple tags doing the same liquid logic to complete their data needs.

For Non-plus stores, will conversions setup through your app still register?

• Yes, transactions will still work as normal if you are not on a Shopify Plus store.

We have a partial installation of Analytics/Adwords on our site, as well as the configuration in the Elevar App. Do we need to remove our native setup before using Elevar, or will it understand what is already in place?

• Yes, you will need to remove any previously implemented scripts to prevent duplicates from firing.

How do I apply the Elevar Data Layer to other themes for when I wish to switch themes?

• The process for installing a new theme is quick and easy: In our app - Navigate to My Tracking > Data Layer. Begin the "Reinstall" process indicated within the app. This will inject the Elevar snippets into the theme automatically. Nothing else is needed from you to manually update. The same applies for our Data Layer Listener.

When I push the GTM container live in Shopify Plus, does that cancel out the hard coded versions of Google Analytics and Facebook?

• Once the GTM and FB tags are live in GTM you will want to remove the native GA and FB tags from the Shopify admin. You will also want to be sure you have a referral exclusion setup with your domain in GA to prevent cross-domain tracking referral issues.

How do I set up Elevar tracking with Skio, Smartrr, Ordergroove, or other subscription providers in Shopify checkout?

• Elevar integrates with all subscription providers that use the native Shopify checkout like Skio, Ordergroove, Smartrr, ReCharge, and more.
• The main questions you will want to consider are the following:
  • Do you want to block all recurring orders from being sent to each channel (ex. GA, Facebook) or do you want to send all recurring orders to the destination configured?
  • Do you want to split one-time vs subscription purchase events in Google Ads, Google Analytics, or other channels? For example do you want a Purchase Conversion in Google Ads that is for subscription purchases only?

Why are some of my orders missing revenue, order Id, or line item data?

• In response to such occurrences, Shopify found that the delayed order creation method, could result in null values for order ID and other variables on the thank you page. To address this, Shopify recommends using checkout.id in the data layer for improved funnel visibility, effective from mid-November 2020 onwards, with the caveat that this modification applies only to version 2.0 data layers.

GTM Questions

How to disable Facebook from GTM, but keep it the Facebook/Shopify integration?

• All you have to do is "pause" the FB tags in GTM (or delete) and re-enable within Shopify admin.

I have implemented all the tags but did not get sales performance in GA eCommerce conversion?

• Please check that you implemented the thank you page script in the checkout settings within Shopify admin.

Google Ads Errors

I'm getting the following error message when I go into AdWords:

❗️

Error: Your Google Ads tag hasn't been active in the last 24 hours. Your tag hasn't been adding website visitors to your audience lists.

• Check two things:
  • You imported the GTM container and updated variables, etc per our implementation guides.
  • You published your GTM container
• Let us know if this does not resolve the issue! Contact Support