Overview

Guides:

• Installation
• Account Access

Platform Overview

Understanding Lucky Orange:

Lucky Orange is a website optimization and behavior-analytics platform that helps brands visualize how users interact with their site through tools such as heatmaps, session recordings, and on-site surveys. The platform’s aim is to reveal friction points, highlight user pain spots, and provide actionable insights that go beyond standard analytics reports.

Key Features:

• Heatmaps and Scroll Maps: Visualize where visitors click, how far they scroll, and how they navigate each page.
• Session Recordings: Replay individual user journeys to spot confusion, dropped sessions, and navigation issues.
• Enhanced Filtering and Segmentation: Segment recordings and heatmaps by device type, traffic source, cart value, behavior signals.
• Conversion Funnel and Form Analysis: Track user drop-off in conversion flows and analyze form abandonment for deeper insight.

Use Cases

Connect behavioral insights to conversions:

Filter Lucky Orange session replays by Elevar checkout, purchase, or add-to-cart events to see how converters vs. abandoners behave.

Segment with enriched attributes:

Drill into high-value journeys by filtering Lucky Orange heatmaps and replays with Elevar attributes like subscription status or repeat buyer.

Validate CRO impact:

Tie Lucky Orange heatmaps and A/B test results to Elevar’s clean conversion and revenue data to confirm real business outcomes.

Spot and recover revenue leaks:

Identify where high-intent buyers drop off in Lucky Orange and use those insights to strengthen cart and checkout recovery campaigns.