How to build an event scoped source/medium report in GA4
1. Click on Reports
2. Click on folder…
3. Click on add…
4. Click on table_chart…
5. Click on Traffic acquisition…
6. Click on Metrics
7. Remove metrics other than Conversions & Total revenue
8. When you have Conversions and Total revenue remaining, click on Apply
9. Click on Dimensions…
10. Click on the three dots
Remove all dimensions on the report, we will add other dimensions later. The default dimensions are sessions scoped and we want event scoped dimensions for this report.
11. Click on Remove
Repeat these steps for the remaining dimensions
12. Add new event scoped dimensions. Click the arrow next to Add dimension
13. Type "source / medium"
14. Click on Source / medium
15. Type "campaign"
16. Click on Campaign
17. Click on Apply
18. Click on save
19. Type "Source / Medium (Event Scoped)"
20. Click on Save
21. Click on the Back Arrow to return to the library
22. Find the Life Cycle in your Collections
We are going to add the newly created report into your collection so you can easily navigate to it within GA4
23. Click on Edit collection
24. Search for your new report
Type in Source / Medium
25. Drag your Source / Medium (Event Scoped) report to be below the Traffic acquisition report.
If you prefer to have this report located elsewhere within your view you may do so. This placement has no impact on report performance, only affects where it displays.
26. Click on Save...
27. Click on Save changes to current collection
28. Click on the Back arrow to return to your GA4 Reports
29. Expand Acquisition
30. Find your Source / Medium (Event Scoped) Report!
31. You can now view your conversions by event scoped source / medium values
32. To view by a single key event filter to that event using the dropdown menu.
If you are not seeing the events you would like in this list it is because they are not marked as key events in your GA4 admin.
Updated 5 months ago