Overview

A source/medium report in Google Analytics 4 (GA4) provides insights into the origins and categories of traffic that lead to user interactions on a website or app. This report identifies the sources (e.g., websites or platforms) and mediums (e.g., organic search or social media) through which users arrive, helping businesses understand the effectiveness of their marketing efforts.

Event-scoped dimensions enable businesses to track and analyze specific user interactions, such as adding items to a shopping cart or making a purchase, within a session. By focusing on events and associated parameters or dimensions, businesses gain deeper insights into user behavior and can optimize their strategies to enhance engagement and drive desired outcomes.

Creating Source/Medium Report in GA4

• Begin on your Google Analytics 4 homepage and using the side menu, select the "Reports" tab.
• Next select the button labeled "Library" in the bottom left-hand corner of the page.
  • (See Figure 1)

Figure 1

• Navigate to the section of the page titled "Reports" and click on the "Create new report" button.
  • Two options for new reports will appear, click on the tab labeled "Create detail report".
    • (See Figure 2)
  • Of the provided report options, select the box titled "Traffic acquisition".

Figure 2

Customize Report

• When building an event scoped Source / Medium report in Google Analytics 4, you will need to customize the report data.
• Navigate to the right-hand side of the page titled "Customize report".
  • For this step of the process, you will be focusing on the section titled "Report Data".
  • (See Figure 3)

Figure 3

Dimensions:

• To customize the dimensions of your Source / Medium report, click on the dimensions tab.
• Under the section titled "Primary Dimensions" ensure that the only settings still selected are "Source / medium" and "Campaign".
  • To remove any previously selected settings, click on the three dots on the right side of each tab and select the button labeled "Remove".
  • (See Figure 4)

Figure 4

Metrics:

• To customize the metrics of your Source / Medium report, click on the metrics tab.
• Under the section titled "Metrics" ensure that the only settings still selected are "Key events" and "Total revenue".
  • To remove any previously selected settings, click on the "X" button on the right side of each tab.
    • (See Figure 5)

_Figure 5_

Save New Report

• After all of the customizations have been made, click on the button labeled "Save".
• Before you can finalize your changes, a confirmation pop-up window will appear.
  • Under the section titled "Report name", type "Source / Medium (Event Scoped)".
  • After typing a new for your new report, click the button labeled "Save" at the bottom of the pop-up window.
    • (See Figure 6)

Figure 6

Relocating Report

Accessing the Customize Collection Option:

• You can add the newly created report into your collection to make it easier to navigate within GA4.
  • Begin on your Google Analytics 4 homepage and using the side menu, select the "Reports" tab.
  • Next select the button labeled "Library" in the bottom left-hand corner of the page.
• Navigate to the section of the page titled "Collections" and locate the box titled "Life Cycle".
  • Click on the three dots in the upper right-hand corner of the box.
  • A drop-down menu appear and click on the tab labeled "Edit".
    • (See Figure 7)

Figure 7

Move Source / Medium Report:

• Using the search feature, type "Source / Medium (Event Scoped)".
• Locate the tab with the corresponding name and drag it to the left-hand side of the page under the "Acquisition" section.
  • If you prefer to have this report located elsewhere within your view, you may do so.
  • This placement has no impact on report performance, it only affects where it displays.
• After you have moved your Source / Medium report to the desired location, click on the "Save" button at the bottom of the page.
  • A final option menu will appear, be sure to click on the tab labeled "Save changed to current collection".
    • (See Figure 8)

Figure 8