Overview

Guides:

• Installation

Platform Overview

Understanding Pub/Sub:

Pub/Sub is a messaging model that enables one system (a Publisher) to send data events to a central hub, where multiple systems (Subscribers) can receive the data independently. Instead of direct one-to-one connections, Pub/Sub allows events to be shared efficiently across many platforms at once, making integrations more scalable, flexible, and reliable.

Real-Time Data Distribution with Elevar:

Elevar’s Pub/Sub integration captures server-side events like purchases, page views, and form submissions and instantly delivers them to multiple connected platforms. This ensures that all systems receive the same data at the same time, improving reporting accuracy, attribution, and analytics without delays or manual syncing.

How Pub/Sub Works with Elevar

The Elevar Pub/Sub integration includes several features such as:

• Real-Time Data Delivery: Sends data to all subscribers without delay, ensuring up-to-date analytics and reporting.
• Seamless Scaling: Easily add new subscribers or tools without affecting system performance or requiring reconfiguration.
• Consistent Data Synchronization: Guarantees that all connected platforms receive the same data events for accurate reporting and attribution.
• Asynchronous Event Distribution: Enables subscribers to receive and process events independently, reducing bottlenecks and improving system reliability.
• Flexible Architecture: Supports multi-platform data distribution without being tied to any single service, offering full control over your data ecosystem.

Use Cases

Distribute Real-Time Conversion Data Across Multiple Platforms:

Send purchase, lead, and form submission events simultaneously to GA4, Meta Ads, BigQuery, and other platforms without duplication or lag, ensuring all reporting tools stay synchronized.

Eliminate Complex Manual Integrations:

Simplify your tech stack by replacing complicated one-to-one platform integrations with a single Pub/Sub pipeline to make your data flow cleaner and easier to maintain.

Improve Campaign Attribution Across Tools:

Ensure that marketing platforms like Meta Ads and Google Ads receive complete, real-time event data to strengthen attribution models and improve ad optimization performance.

Sync First-Party Data with Analytics and CRM Tools:

Send enriched, server-side first-party data instantly to analytics platforms, CDPs, or CRM systems, that can improve customer segmentation strategies.

Reduce System Bottlenecks and Downtime:

Asynchronous delivery ensures that if one subscriber (e.g., BigQuery) experiences delays, it doesn’t impact the event flow to other systems like GA4 or Meta Ads.