Overview

Guides:

Platform Overview

Understanding Impact Radius:

Impact Radius is a platform that helps brands manage and optimize their affiliate and partnership programs. It tracks clicks, conversions, and commissions, allowing brands to make data-driven decisions and adjust strategies quickly using real-time tracking and reporting. Additionally, the platform supports various partnership types, including affiliate, influencer, and traditional media, and integrates with multiple marketing channels.

How Impact Radius Works with Elevar

Elevar works with Impact Radius by improving data accuracy and conversion tracking. It ensures precise attribution, helping brands optimize their partnerships and automate event tracking across platforms.

Use Cases

Track every conversion with precision:

Use Elevar’s server-side event delivery to send verified purchase data to Impact, even when pixels fail, ensuring partners are credited accurately.

Support flexible commission structures:

Pass metadata like coupon codes, product IDs, or customer status through Elevar to enable advanced, rules-based commission logic in Impact.

Reduce affiliate tracking discrepancies:

Eliminate manual reconciliation and avoid under-reporting with consistent, enriched conversion data that mirrors your ecommerce platform.

Gain real-time performance visibility:

Feed immediate conversion events into Impact to help affiliates and your team optimize campaigns on the fly.

Strengthen partner relationships with transparency:

Build trust with high-value affiliates by giving them confidence in your tracking accuracy and program integrity.

Streamline affiliate operations:

Manage Impact tracking alongside other destinations (Meta, Google, Klaviyo, etc.) within Elevar’s centralized event infrastructure, thus saving your team time and reducing dev lift.