How to Set Up Pebble Post Pixel/Web Tracking via Google Tag Manager

Learn how to set up Pebble Post tracking via Google Tag Manager.

Overview

Follow this guide to learn how to set up Pebble Post Pixel/Web tracking via Google Tag Manager.

Without a single line of code and done in minutes, Elevar helps you implement your Pebblepost sitewide conversion tracking for Shopify stores through Google Tag Manager using the most up-to-date requirements from each platform.

Connect online intent with postal addresses to reach consumers at home with relevant mail via Pebblepost.

Prerequisites:

  • Install Elevar's Data Layer a d Shopify Source on your store. Follow this guide to learn how to implement the Shopify Source.

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Learn More: PebblePost

Learn more about PebblePost here.


Download the Pre-Built Pebble Post Tags

Locate Pebble Post Container:

  • Begin on the homepage of your Elevar app. Use the left-hand navigation menu and click on the tab titled "Pre-Build Tags".
  • Use the search function to locate and click on the Pebble Post Pixel Container.
    • (See Figure 1)

Step 31 screenshot

Figure 1

Download Pebble Post Container:

  • Once in the Pebble Post Container, navigate to the box titled "Download Container".
  • Add in your Pebble Post Site ID.
  • Click on the button labeled "Download Container".
    • (See Figure 2)

Step 32 screenshot

Figure 2

Import the Pre-Built Pebble Post Tags into GTM

Import Container:

  • Log in to your Google Tag Manager Account.
  • Select your GTM Web Container.
  • Click on the "Admin" button located in the upper menu bar.
    • Use the right-hand menu under the "Container" section and click on the tab labeled "Import Container".
      • (See Figure 3)

Step 3 screenshot

Figure 3

Import Container Information:

  • Under the "Select file to import" section, click on the "Select File" button and choose the Pebble Post Container that was previously downloaded.
  • Under the "Choose workplace" section, either create a new workplace titled "Pebble Post Tracking" or select your "Default Workspace".
  • Next be sure to select the "Merge" option first, then the "Overwrite conflicting tags, triggers, and variables" option second.
  • Once you have completed filling out the necessary details for this container, click on the "Confirm" button located at the bottom of the page.
    • (See Figure 4)

Step 2 screenshot

Figure 4

[Optional] QA the New Tags with Google Tag Manager's Preview Mode

  • Follow our guide to QA your tags in Google Tag Manager (GTM) preview mode.

Publish the Pre-Built Tags

  • After importing the Pebble Post tag container, you will be brought back to the Google Tag Manager homepage.
  • In your tracking workspace, click on the "Submit" button in the upper right hand corner of the page.
    • An additional confirmation page will appear. Be sure to click on the "Publish" button in the upper right-hand corner of the page.
    • (See Figure 5)

Step 5 screenshot

Figure 5