How to Set Up Pebble Post Pixel/Web Tracking via Google Tag Manager


Without a single line of code and done in minutes, Elevar helps you implement your Pebblepost sitewide conversion tracking for Shopify stores through Google Tag Manager using the most up-to-date requirements from each platform.

Connect online intent with postal addresses to reach consumers at home with relevant mail via Pebblepost.

Learn more about Pebblepost here.


Download the Pre-Built Pebble Post Tags

Locate Pebble Post Container:

  • Begin on the homepage of your Elevar app. Use the left-hand navigation menu and click on the tab titled "Pre-Build Tags".
  • Use the search function to locate and click on the Pebble Post Pixel Container.
    • (See Figure 1)

Step 1 screenshot

Figure 1

Download Pebble Post Container:

  • Once in the Pebble Post Container, navigate to the box titled "Download Container".
  • Add in your Pebble Post Site ID.
  • Click on the button labeled "Download Container".
    • (See Figure 2)

Step 2 screenshot

Figure 2

Import the Pre-Built Pebble Post Tags into GTM

Import Container:

  • Log in to your Google Tag Manager Account.
  • Select your GTM Web Container.
  • Click on the "Admin" button located in the upper menu bar.
    • Use the right-hand menu under the "Container" section and click on the tab labeled "Import Container".
      • (See Figure 3)

Step 3 screenshot

Figure 3

Import Container Information:

  • Under the "Select file to import" section, click on the "Select File" button and choose the Pebble Post Container that was previously downloaded.
  • Under the "Choose workplace" section, either create a new workplace titled "Pebble Post Tracking" or select your "Default Workspace".
  • Next be sure to select the "Merge" option first, then the "Overwrite conflicting tags, triggers, and variables" option second.
  • Once you have completed filling out the necessary details for this container, click on the "Confirm" button located at the bottom of the page.
    • (See Figure 4)

Step 4 screenshot

Figure 4

[Optional] QA the New Tags with Google Tag Manager's Preview Mode

  • Follow our guide to QA your tags in Google Tag Manager (GTM) preview mode.

Publish the Pre-Built Tags

  • After importing the Pebble Post tag container, you will be brought back to the Google Tag Manager homepage.
  • In your tracking workspace, click on the "Submit" button in the upper right hand corner of the page.
    • An additional confirmation page will appear. Be sure to click on the "Publish" button in the upper right-hand corner of the page.
    • (See Figure 5)

Step 5 screenshot

Figure 5