Overview

Follow this guide to learn how to locate and generate Reddit Advertiser ID. This is required in order to set up Reddit tracking via Google Tag Manager Tags.

How to Locate and Generate Reddit Advertiser ID

Access Events Manager:

• Login to your Reddit Ads Manager
• Begin on your Reddit homepage and use the left-hand menu to click on the "Events Manager" tab.
  • (See Figure 1)

Figure 1

Access Conversions API Settings:

• Once you have accessed the Events Manager settings, an additional menu will appear on the left-hand side of the screen.
• Locate and click on the "Conversions API" tab.
  • (See Figure 2)

Figure 2

Generate Access Token:

• Once you have accessed the Conversions API Settings, you will be brought to a new page titled "Conversions API".
• Locate the section of the page titled "Conversions access token" and click on the "+ Generate Access Token" button.
• (See Figure 3)

Figure 3

Name Access Token:

• After clicking on the "+ Generate Access Token" button, an additional pop-up window will appear.
• Locate the section of the name titled "Name" and use the text box to enter an easily identifiable name for the access token.
• Once you have entered a name for your access token, click on the "Generate" button located on the right-hand side of the window.
  • (See Figure 4)

Figure 4

Locate Access Token/Advertiser ID:

• After generating a new access token, you will be provided with a line of letters and numbers. This is your Access Token or also known as your Advertiser ID.
  • (See Figure 5)

Figure 5